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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

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Featured Post

The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

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Explaining "Your Security Value Proposition" to Your Clients [VIDEO]

Posted by Meaghan Moraes on January 14, 2019

Explaining-Your-Security-Value-Prop

As a growth-oriented MSP emerging as a cyber security leader, it’s crucial that you know your security value proposition like the back of your hand. More specifically, you need to be able to effectively articulate your security value prop to your clients and prospects.

Since your SMB client-base is now the primary target of cyber attacks, they require the utmost protection with advanced tools and protocols. And, that’s exactly what they rely on you for—in fact, that may assume that their level of cyber security has been “good enough” for years.

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Topics: Video, Explaining IT Series, Cyber Security, Cybersecurity and Threat Management

New Year, New Blog Manager! [VIDEO]

Posted by Meaghan Moraes on January 2, 2019

Blog-Intro

Introducing Continuum's new MSPblog manager, Meaghan Moraes (this post's author)! Check out the video above for a personalized message from me to you.

To note: Our blog subscribers will receive my emails with the latest tech tips, business-driving best practices and insightful articles from the blog. Bonus: Subscribers will also get exclusive content—templates, how-to guides and more—at the beginning of every quarter, simply because we value your readership and partnership. 

The Continuum team would like to sincerely thank you for following the blog! Be sure to share all the knowledge you'll gain with colleagues and connections as you grow your MSP business, one blog post at a time. 

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Topics: Video, Blogging, MSP Best Practices

Explaining "Ransomware" to Your Clients [VIDEO]

Posted by Meaghan Moraes on December 17, 2018

How-to-Explain-Ransomware

With cybercrime damages set to cost the world $6 trillion annually by 2021, the pressure is on for cyber security teams across industries to defend their assets. This especially rings true for managed service providers entrusted to keep their clients' IT systems and environments protected.

Companies of all sizes are being attacked today because there are now more sophisticated attackers, and the attacks are broad-based and less targeted. Advanced forms of malware, like ransomware, are now major threats to businesses—and small- to medium-sized businesses (SMBs) are now the primary targets of these attacks

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Topics: Video, Explaining IT Series, Cyber Security, Cybersecurity and Threat Management

Partner Spotlight: Our Journey from 1,000 to 100 Tickets a Day [VIDEO]

Posted by Lily Teplow on December 3, 2018

Partner Spotlight: Our Journey from 1,000 to 100 Tickets a Day [VIDEO]

Many MSPs are familiar with the concept of ticket fatigue; when you or your techs can’t perform at the high-level of service your clients need, all because of the sheer amount of alerts that consume your day-to-day. Before becoming a Continuum partner, DS Tech was no stranger to ticket fatigue.

In this partner spotlight, DS Tech shares their story of how they leverage Continuum to not only reduce their daily number of tickets, but become more efficient and able to better service their clients.

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Topics: Partner Success, Service Delivery and Operational Efficiency, Video

Explaining "The Cloud" to Your Clients [VIDEO]

Posted by Meaghan Moraes on November 12, 2018

How-to-Explain-the-Cloud

When it comes to solving the IT concerns of small- to medium-sized businesses (SMBs), “the cloud” is now a glaring contender. You’ve probably heard that the cloud has revolutionized business operations—because digital transformation is driving businesses to use multiple environments across on-premises and cloud. Yet, while it remains an industry buzzword, it’s not simple to explain what the cloud is to your prospects and customers that likely have many unanswered questions.

By clearly defining “the cloud,” demystifying common cloud misconceptions and offering recommendations for MSPs, this next video in our Explaining IT to Your Clients series will help guide you through those client conversations.

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Topics: Video, Explaining IT Series, Cloud Computing

Explaining "Phishing" to Your Clients [VIDEO]

Posted by Meaghan Moraes on October 8, 2018

Explaining Phishing to Your Clients

It’s National Cyber Security Awareness Month, and this week’s theme is all about security knowledge and education. Security education is key to keeping businesses and employees safe from cyber threats. In honor of this, our next video in our Explaining IT to Your Clients series will help you approach conversations with clients around one of the most pervasive threats facing their business: phishing. Tune in now to learn how to explain phishing to your clients and help keep them protected.

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Topics: Cybersecurity and Threat Management, Video, Explaining IT Series

4 Ways to Leverage Multimedia on Your MSP Website: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on August 13, 2018

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Multimedia content is a great way to make your website more lively, engaging and interactive—and it can help significantly improve conversion and lead generation. In this episode of The Weekly Byte, we look at four ways you can leverage multimedia on your MSP website!

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Topics: The Weekly Byte, Video, Content Marketing

5 Types of Videos to Include on Your MSP Website: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 2, 2018

Five Types of Videos to Include on Your MSP Website

Video is playing an increasingly important role in modern marketing strategies—and with good reason. Videos can be more dynamic and engaging than other types of content, they’re often quick and consumable, and they’re a perfect vehicle for getting a variety of messages out to your prospects and customers. In this episode of The Weekly Byte, we outline five types of videos you can use to drive success on your MSP website!

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Topics: The Weekly Byte, Video, Inbound Marketing

The Game Plan for Handling Your Clients’ Security, Coach CISO: Chapter 3 [VIDEO]

Posted by Meaghan Moraes on October 20, 2017

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In the game of bringing an effective managed security solution to market, IT service providers are beginning to rethink their plan. While robust cybersecurity services are largely powered by technology, end users need more to remain truly protected.

Are you leveraging the power of people to enhance your security offering? If you haven’t yet considered what this entails, the following points will help you devise a reliable game plan for fighting cybercrime and arm your clients with a comprehensive security solution.

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Topics: Cybersecurity and Threat Management, Managed Security Services, Video

Effectively Selling Cybersecurity to Prospects, Coach CISO: Chapter 2 [VIDEO]

Posted by Meaghan Moraes on September 25, 2017

Effectively Selling Cybersecurity to Prospects, Coach CISO: Chapter 2 Video

At this stage in the game, nearly every businessperson understands the need for enhanced cybersecurity. This is especially true for small- and medium-sized businesses (SMBs) who are increasingly falling victim to cyber attacks, yet they are unable to effectively manage vulnerabilities on their own. This presents a major opportunity for managed services providers (MSPs) to step in and offer their clients security services equipped to protect them from the complex threat landscape.

MSPs know that today, offering security services is a must—but where most tend to fall short is when defining and deploying their security solution as a one-size-fits all model. When working to develop your managed security offering, it’s important to address specific client needs and meet their challenges with a solution that covers all of the bases. Here are some tips MSPs can use to effectively sell cybersecurity to clients and prospects.

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Topics: Cybersecurity and Threat Management, Managed Security Services, Video

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