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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

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Featured Post

The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

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Explaining "The Cloud" to Your Clients [VIDEO]

Posted by Meaghan Moraes on November 12, 2018

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When it comes to solving the IT concerns of small- to medium-sized businesses (SMBs), “the cloud” is now a glaring contender. You’ve probably heard that the cloud has revolutionized business operations—because digital transformation is driving businesses to use multiple environments across on-premises and cloud. Yet, while it remains an industry buzzword, it’s not simple to explain what the cloud is to your prospects and customers that likely have many unanswered questions.

By clearly defining “the cloud,” demystifying common cloud misconceptions and offering recommendations for MSPs, this next video in our Explaining IT to Your Clients series will help guide you through those client conversations.

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Topics: Video, Explaining IT Series, Cloud Computing

Explaining "Phishing" to Your Clients [VIDEO]

Posted by Meaghan Moraes on October 8, 2018

Explaining Phishing to Your Clients

It’s National Cyber Security Awareness Month, and this week’s theme is all about security knowledge and education. Security education is key to keeping businesses and employees safe from cyber threats. In honor of this, our next video in our Explaining IT to Your Clients series will help you approach conversations with clients around one of the most pervasive threats facing their business: phishing. Tune in now to learn how to explain phishing to your clients and help keep them protected.

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Topics: Cybersecurity and Threat Management, Video, Explaining IT Series

4 Ways to Leverage Multimedia on Your MSP Website: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on August 13, 2018

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Multimedia content is a great way to make your website more lively, engaging and interactive—and it can help significantly improve conversion and lead generation. In this episode of The Weekly Byte, we look at four ways you can leverage multimedia on your MSP website!

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Topics: The Weekly Byte, Video, Content Marketing

5 Types of Videos to Include on Your MSP Website: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 2, 2018

Five Types of Videos to Include on Your MSP Website

Video is playing an increasingly important role in modern marketing strategies—and with good reason. Videos can be more dynamic and engaging than other types of content, they’re often quick and consumable, and they’re a perfect vehicle for getting a variety of messages out to your prospects and customers. In this episode of The Weekly Byte, we outline five types of videos you can use to drive success on your MSP website!

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Topics: The Weekly Byte, Video, Inbound Marketing

The Game Plan for Handling Your Clients’ Security, Coach CISO: Chapter 3 [VIDEO]

Posted by Meaghan Moraes on October 20, 2017

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In the game of bringing an effective managed security solution to market, IT service providers are beginning to rethink their plan. While robust cybersecurity services are largely powered by technology, end users need more to remain truly protected.

Are you leveraging the power of people to enhance your security offering? If you haven’t yet considered what this entails, the following points will help you devise a reliable game plan for fighting cybercrime and arm your clients with a comprehensive security solution.

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Topics: Cybersecurity and Threat Management, Managed Security Services, Video

Effectively Selling Cybersecurity to Prospects, Coach CISO: Chapter 2 [VIDEO]

Posted by Meaghan Moraes on September 25, 2017

Effectively Selling Cybersecurity to Prospects, Coach CISO: Chapter 2 Video

At this stage in the game, nearly every businessperson understands the need for enhanced cybersecurity. This is especially true for small- and medium-sized businesses (SMBs) who are increasingly falling victim to cyber attacks, yet they are unable to effectively manage vulnerabilities on their own. This presents a major opportunity for managed services providers (MSPs) to step in and offer their clients security services equipped to protect them from the complex threat landscape.

MSPs know that today, offering security services is a must—but where most tend to fall short is when defining and deploying their security solution as a one-size-fits all model. When working to develop your managed security offering, it’s important to address specific client needs and meet their challenges with a solution that covers all of the bases. Here are some tips MSPs can use to effectively sell cybersecurity to clients and prospects.

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Topics: Cybersecurity and Threat Management, Managed Security Services, Video

Meet the Newest Member of Your Security Team, Coach CISO: Chapter 1 [VIDEO]

Posted by Meaghan Moraes on September 18, 2017

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Today, the term “cybersecurity” is at the tip of everyone’s tongue, yet many business still struggle to find the right security talent for their team. With cybersecurity threats growing more sophisticated by the minute, companies across the industry are looking for that unique and innovative security solution that will help them survive the threat landscape. As a managed services provider (MSP), you are tasked with the responsibility of providing your clients just that. However, the big question remains: to what lengths will you go as an MSP to keep your clients secure?

Any business’ first line of defense starts with its employees, but not all are as informed and prepared as you’d think. Sometimes employees need a leader—or a coach, if you will—to guide them on security best practices. In some cases, you might feel as though you need to employ a full-time cybersecurity coach to stay on-site with your clients and keep their employees in line. To see what I’m talking about, I’d like to introduce you to the newest member of your security team, Coach CISO!

 

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Topics: Cybersecurity and Threat Management, Managed Security Services, Video

Video Marketing 101: Q&A with Our Award-Winning Team

Posted by Lily Teplow on September 8, 2017

Video Marketing 101: Q&A with Our Award-Winning Team

We all know that a picture is worth a thousand words—but what about video? Today, marketers are responding to audiences' shorter attention spans by making content more interactive and visual—and it's paying off. In fact, videos are responsible for 74 percent of all internet traffic in 2017, according to data from Syndacast. So, if you don’t already have a video marketing strategy in place, you could be missing a tremendous opportunity. Managed services providers (MSPs) can leverage video marketing to engage with their target audience, market their IT services, and promote their business. But where exactly can you start?

Recently, the video team at Continuum won a 2017 Videographer Award of Excellence for our Continuity247 Archive video. I sat down with Joel Burgos, Digital Animator at Continuum, to discuss not only what this award means to him, but also the importance of video marketing today and how MSPs can work to implement it into their overall marketing strategy.

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Topics: Video, Sales and Marketing

MSPtv Navigate Special: Industry Leaders Tease Navigate 2016 Sessions

Posted by Tim Lewis on September 20, 2016

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This week's post is a two-for-one MSPtv special!

Up first, we have Scott Glidden with Chris Day, CEO of IT Glue, one of our Platinum sponsors at Navigate 2016. In this installment, Scott and Chris Day discuss how IT Glue helps to maximize efficiency, transparency and consistency for MSP teams by standardizing IT documentation. He also introduces his highly anticipated session, "10 Lessons Learned from Growing a $10MM MSP," one of more than thirty-six breakout sessions being presented at our SOLD-OUT industry event.

And we're bringing you another Navigate special with IBM, a Gold sponsor. Chris Rimer, VP of Cloud Business Partners and Channels at IBM, discusses why they're returning to the user conference again this year, and what he's most looking forward to. IBM's very own Brian Christini is a confirmed speaker. His session, "Mobile Security for the Way People Work", will cover the Mobile Device Management (MDM) opportunity for MSPs, exploring several real-world MDM use cases.

Navigate 2016 is taking place September 28-30 in Boston, MA. Tune in now! 

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Topics: Navigate 2016, Cybersecurity and Threat Management, Video

MSPtv Navigate Special: Security Around the Internet of Things

Posted by Tim Lewis on September 1, 2016

In this episode of MSPtv Scott Glidden joins Brian Coffey of Webroot, to discuss Webroot’s role at Navigate 2016, as well as Brian’s session on security around the Internet of Things. As a channel account manager for Webroot, Brian will provide tips during his session on how you can create new business from the Internet of Things. Get the opportunity to see Brian and Tyler Moffitt speak in person during their breakout sessions at Navigate 2016, Continuum’s third annual user event taking place September 28-30 in Boston, MA at the Seaport World Trade Center! Looking to register for Navigate 2016? Click here!

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Topics: Navigate 2016, Cybersecurity and Threat Management, Video

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