MSP Blog Logo

BDR

Business Growth

Cybersecurity

Help Desk

MDM

RMM

Sales & Marketing

Subscribe

Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

Featured Post

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

Read Now

The Game Plan for Handling Your Clients’ Security, Coach CISO: Chapter 3 [VIDEO]

Posted by Meaghan Moraes on October 20, 2017

CoachCisoVideo3GIF-3.gif

In the game of bringing an effective managed security solution to market, IT service providers are beginning to rethink their plan. While robust cybersecurity services are largely powered by technology, end users need more to remain truly protected.

Are you leveraging the power of people to enhance your security offering? If you haven’t yet considered what this entails, the following points will help you devise a reliable game plan for fighting cybercrime and arm your clients with a comprehensive security solution.

Read More

Topics: Video, Cybersecurity and Threat Management, Managed Security Services

Effectively Selling Cybersecurity to Prospects, Coach CISO: Chapter 2 [VIDEO]

Posted by Meaghan Moraes on September 25, 2017

Effectively Selling Cybersecurity to Prospects, Coach CISO: Chapter 2 Video

At this stage in the game, nearly every businessperson understands the need for enhanced cybersecurity. This is especially true for small- and medium-sized businesses (SMBs) who are increasingly falling victim to cyber attacks, yet they are unable to effectively manage vulnerabilities on their own. This presents a major opportunity for managed services providers (MSPs) to step in and offer their clients security services equipped to protect them from the complex threat landscape.

MSPs know that today, offering security services is a must—but where most tend to fall short is when defining and deploying their security solution as a one-size-fits all model. When working to develop your managed security offering, it’s important to address specific client needs and meet their challenges with a solution that covers all of the bases. Here are some tips MSPs can use to effectively sell cybersecurity to clients and prospects.

Read More

Topics: Video, Cybersecurity and Threat Management, Managed Security Services

Meet the Newest Member of Your Security Team, Coach CISO: Chapter 1 [VIDEO]

Posted by Meaghan Moraes on September 18, 2017

PLAY-CoachCiso30.gif

Today, the term “cybersecurity” is at the tip of everyone’s tongue, yet many business still struggle to find the right security talent for their team. With cybersecurity threats growing more sophisticated by the minute, companies across the industry are looking for that unique and innovative security solution that will help them survive the threat landscape. As a managed services provider (MSP), you are tasked with the responsibility of providing your clients just that. However, the big question remains: to what lengths will you go as an MSP to keep your clients secure?

Any business’ first line of defense starts with its employees, but not all are as informed and prepared as you’d think. Sometimes employees need a leader—or a coach, if you will—to guide them on security best practices. In some cases, you might feel as though you need to employ a full-time cybersecurity coach to stay on-site with your clients and keep their employees in line. To see what I’m talking about, I’d like to introduce you to the newest member of your security team, Coach CISO!

 

Read More

Topics: Video, Cybersecurity and Threat Management, Managed Security Services

Video Marketing 101: Q&A with Our Award-Winning Team

Posted by Lily Teplow on September 8, 2017

Video Marketing 101: Q&A with Our Award-Winning Team

We all know that a picture is worth a thousand words—but what about video? Today, marketers are responding to audiences' shorter attention spans by making content more interactive and visual—and it's paying off. In fact, videos are responsible for 74 percent of all internet traffic in 2017, according to data from Syndacast. So, if you don’t already have a video marketing strategy in place, you could be missing a tremendous opportunity. Managed services providers (MSPs) can leverage video marketing to engage with their target audience, market their IT services, and promote their business. But where exactly can you start?

Recently, the video team at Continuum won a 2017 Videographer Award of Excellence for our Continuity247 Archive video. I sat down with Joel Burgos, Digital Animator at Continuum, to discuss not only what this award means to him, but also the importance of video marketing today and how MSPs can work to implement it into their overall marketing strategy.

Read More

Topics: Sales and Marketing, Video

MSPtv Navigate Special: Industry Leaders Tease Navigate 2016 Sessions

Posted by Tim Lewis on September 20, 2016

MSPtv-Navigate-Special-Chris-Day-IT-Glue.jpg

This week's post is a two-for-one MSPtv special!

Up first, we have Scott Glidden with Chris Day, CEO of IT Glue, one of our Platinum sponsors at Navigate 2016. In this installment, Scott and Chris Day discuss how IT Glue helps to maximize efficiency, transparency and consistency for MSP teams by standardizing IT documentation. He also introduces his highly anticipated session, "10 Lessons Learned from Growing a $10MM MSP," one of more than thirty-six breakout sessions being presented at our SOLD-OUT industry event.

And we're bringing you another Navigate special with IBM, a Gold sponsor. Chris Rimer, VP of Cloud Business Partners and Channels at IBM, discusses why they're returning to the user conference again this year, and what he's most looking forward to. IBM's very own Brian Christini is a confirmed speaker. His session, "Mobile Security for the Way People Work", will cover the Mobile Device Management (MDM) opportunity for MSPs, exploring several real-world MDM use cases.

Navigate 2016 is taking place September 28-30 in Boston, MA. Tune in now! 

Read More

Topics: Video, Navigate 2016, Cybersecurity and Threat Management

MSPtv Navigate Special: Security Around the Internet of Things

Posted by Tim Lewis on September 1, 2016

In this episode of MSPtv Scott Glidden joins Brian Coffey of Webroot, to discuss Webroot’s role at Navigate 2016, as well as Brian’s session on security around the Internet of Things. As a channel account manager for Webroot, Brian will provide tips during his session on how you can create new business from the Internet of Things. Get the opportunity to see Brian and Tyler Moffitt speak in person during their breakout sessions at Navigate 2016, Continuum’s third annual user event taking place September 28-30 in Boston, MA at the Seaport World Trade Center! Looking to register for Navigate 2016? Click here!

Read More

Topics: Video, Navigate 2016, Cybersecurity and Threat Management

Are You Prepared with a Crisis Communication Plan? MSPtv Episode 52

Posted by James N. Rolstone on June 28, 2016

 

MSPtv_Thumbnail_2016-01.png

In this episode of MSPtv Scott Glidden joins Tracy Wemett, President and CEO of BroadPR, to discuss how to establish a crisis communication plan. Tracy gives an overview on the appropriate approach should an IT disaster arise without a plan in place. As a public relations expert, Tracy provides invaluable advice on how to handle situations that deal with your company’s public image. Get the opportunity to see Tracy speak in person during her breakout session at Navigate 2016, Continuum’s third annual user event taking place September 28-30 in Boston, MA at the Seaport World Trade Center!


Read More

Topics: Sales and Marketing, Video, Navigate 2016

Looking Ahead to Navigate 2016: MSPtv Episode 51

Posted by James N. Rolstone on June 7, 2016

06-07-2016-Margossian1.png 

In this installment of MSPtv, Scott Glidden joins Continuum's Marketing Programs Manager, Courtney Margossian to discuss our highly-anticipated Navigate 2016 Conference. As the event manager, Courtney discusses the action-packed schedule of break-out sessions, sponsors and speakers partners can expect to leverage at Navigate 2016, our third annual user event taking place September 28-30 in Boston, MA at the Seaport World Trade Center! What's in store for you, and why should you register? Tune in now to learn more! 

Read More

Topics: Video, Navigate 2016

7 Tips to Get Started with Inbound Marketing: MSPtv Episode 50!

Posted by James N. Rolstone on May 24, 2016

05-24-2016-Hopkins.pngAre you using inbound marketing techniques in your business strategy? In our 50th episode of MSPtv, Scott Glidden is joined by Continuum's Senior Vice President & Chief Marketing Officer, Jeanne Hopkins, as we talk about tips to getting started with inbound marketing. In this installment, Scott and Jeanne discuss a recent article by Inc. which provides information about some of the most successful inbound marketing strategies. From active blogging and email re-engagement campaigns to accessible product information and partner communication, Jeanne examines the best route to take in order to develop a successful inbound marketing strategy. 

Read More

Topics: Sales and Marketing, Video, Inbound Marketing

How MSPs Achieve Success Through HTG Peer Groups

Posted by Tim Lewis on April 14, 2016

Are you part of an MSP peer group? In this installment of MSPtv, we sit down with Arlin and Pete Sorensen of HTG Peer Groups and talk about the growth and success of HTG through the years, as well as the growth and success of their members. Over the past 4 years, HTG has increased its membership by 20%. Additionally, HTG members experienced 40% growth in total revenue. Tune in now to learn more about HTG Peer Groups and how they've helped MSPs improve their business and their wellbeing through quarterly meetings!

Read More

Topics: Business Development and Growth, Video

RMM 101: Must-haves for Your IT Management Solution
MSP Guide to Managed Services SLAs  [white paper]
comments powered by Disqus