There’s a lot of talk among businesses about the topic of cybersecurity and how to make sure data and networks are secure. This is an opportunity for MSPs, but how can you take part in the conversation and use cybersecurity as a way to generate new leads and and acquire more customers?

On this episode of MSP Radio, we chat with Matt Hubbell, Regional Sales Manager at Continuum, about how MSPs are leveraging cybersecurity in their sales and marketing campaigns and using the topic to engage new prospects and close more business.

Listen now to find out how you can leverage cybersecurity in your lead generation efforts, and after the show, go to to get our new cybersecurity ebook discussed in this episode.


Questions or comments on this episode? We want to hear from you. Email us at

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