MSP Blog Logo

Cyber Security

Business Growth

Sales and Marketing

IT Services


Empowering Your MSP Business to Grow and Prosper—One Post at a Time


Featured Post

The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

Read Now

VIDEO: How to Get Your MSP Business Found Online

Posted December 14, 2015by Mary McCoy

VIDEO: How to Get Your MSP Business Found Online

Many of you wear different hats, acting as technicians/business owners/salesmen/marketers/superheroes. That's a lot to take on, and you can't do it alone. Well, we're here to help! 

At Navigate, I had the opportunity to work alongside other members of Continuum’s marketing team to host the Grow Your Business Genius Bar – an all-inclusive marketing support hub where we worked with more than 140 Continuum partners to conduct website and social media reviews, create custom-branded sales collateral and videos, and more. We received some great feedback at the event, and partners have been asking us how we can continue to support their marketing efforts; with that in mind, we're excited to launch the Grow Your Business video series! Now, you can follow along with our new collection of short tutorials designed to teach IT professionals the sales and marketing strategies and tactics you need to succeed in today's digital marketplace. In this first episode, we're discussing how to get your MSP business found online and confronting the following statements head-on: 

"I do fine with referrals, but I don't know how to attract new leads."

"I have a website, but i don't really know if it's doing anything."

"I know I need to enhance my website, but I don't know where to start."

If your business growth is stagnant, it could be because no one ever explained the basic tenets of search engine optimization (SEO) or why it's so valuable for local managed IT services businesses. Phonebooks don't cut it anymore. To attract people to your website, you need to understand your audience and learn how to play by Google's rules. 

What did you think of this first episode? Have any lingering questions? Leave a comment below, and stay tuned for more installments of our Grow Your Business video series!

In the meantime, enhance your website by checking out the following posts:


Meet Mary! Mary McCoy is a Senior Demand Generation Programs Manager at Continuum, where she's worked for over two years. Mary has consulted with hundreds of partners, lending website, blog and social media support. Before that, she graduated from the University of Virginia (Wahoowa!) with a BA in Economics and served as digital marketing intern for Citi Performing Arts Center (Citi Center), spearheading the nonprofit’s #GivingTuesday social media campaign. Like her school’s founder, Thomas Jefferson, Mary believes learning never ends. She considers herself a passionate, lifelong student of content creation and inbound marketing.

RMM 101: Must-Haves for Your IT Management Solution
MSP Guide to Managed Services SLAs  [white paper]
comments powered by Disqus