Marketing. Managed IT Services. Marketing. Managed IT Services. No matter how hard you try, MSPs often can't get these two concepts to agree with one another. You haven't tried launching a marketing program either because you don't know where to start or you don't believe you have enough time to manage it. Perhaps you're even resistant to the idea because you're naturally distrustful of salespeople and marketers, and don't want to become one. Eeek the buzzwords! Whatever your reason is for struggling to build a solid marketing platform, you're not alone. Many MSP business owners have yet to incorporate a marketing strategy into their overall business plan. This is a colossal mistake.
No one understands this better than Robin Robins, the premiere marketing consultant, sales trainer, and author over 7000 MSPs, VARs and Solution Providers have worked with to implement scalable and profitable marketing programs that drives sales and growth for their companies. With her signature Technology Marketing Toolkit and fifteen years of experience serving the IT industry, Robin knows how to align MSPs' marketing endeavors with the time and resource constraints you're subject to. We're thrilled to feature her as a keynote speaker at Navigate 2015, our user conference in Las Vegas! To give you a little taste of what you can expect to learn from Robin at Navigate, she's created a series of videos we'll be sharing here on our blog!
First up, Robin explains the two mindsets of IT business owners and why she thinks MSPs run from marketing.
Did you enjoy the video? Do you think you have more of an entrepreneurial or operational mindset? Leave a comment below!
It's Not Too Late to Register!
There's more great marketing insight where that came from! Don't miss Robin Robins speak live at our second annual user conference, Navigate 2015! We'll be taking over Las Vegas September 27-29th so get a ticket before they sell out.
Let's Chat In-Person!
Are you attending the Robin Robins Producer's Club Q3 Meeting at the end of the month? Come say hi! I'll be there representing Continuum and would love to set aside time to discuss some of of the marketing best practices I've learned along the way. Leave a comment below if you'd like to set something up. See you in Nashville!
- Tackle MSP Marketing in Bite-Sized Chunks - Your 2015 Workout Plan: IT Resolution 4
- What Is Marketing Supposed to Do? Data from our Webinar with Robin Robins
- Always Be Closing: The ABCs of the MSP Sales Process
By Courtney Swift
By Scott Wittstock