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What Does the SMB Buyer's Journey Look Like? [Infographic]

Posted April 30, 2015by Brandon Garcin

If you've followed along with our Marketing eGuide series, you already know how important delivering informative content to your prospects can be for finding leads and closing deals. Case Studies, eBooks and webinars are just a few ways you can effectively bring in net new customers, but have you ever considered the timing around your content? What does the buyer's journey look like for an SMB that's in the market for a new Managed Services Provider? 

Check out our infographic below! We've mapped out which content pieces you should be using along the way to nurture your lead into a closed deal, from start to finish. 

If you need to brush up on your content skills, check out our guide on content marketing and get some ideas for your next big publish! Learn when to time your content, and then tailor a marketing campaign around these opportunities. For example, an informative eBook could be very attractive to an SMB in the 'Research Phase' whereas a case study is optimal in the 'Purchase Phase' of decision making.

We actually show you how to identify a testimonial opportunity and teach you the various types in Part 1 of our two-part case study series. Then, we equip you with the tools you need to write your own case study, and provide you with a template to get started in Part 2.



Have you had success in these areas already? Tell us in the comments below! Don't forget to share the infographic with your peers or even embed it on your own website. We've provided an embed code below. 

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Brandon Garcin is Continuum's Director of Content Marketing, and is responsible for the creation and execution of a variety of resources designed to win new business and support existing customer accounts. He has authored more than a dozen eBooks which have generated thousands of downloads, and has consulted with hundreds of Continuum partners to help improve their marketing and lead generation efforts through website optimization and content development. Brandon is also the host of The Weekly Byte, a video and audio series produced by Continuum that provides quick, digestible tips and best practices that MSPs can use to help their business succeed.

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