MSP Blog Logo


Business Growth


Help Desk



Sales & Marketing


Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

Featured Post

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

Read Now

What Is the Cost of IT Downtime? [CHART]

Posted April 20, 2018by Lily Teplow

What Is the Cost of IT Downtime?

Despite the unprecedented growth in modern technology, IT downtime remains an expected yet feared risk of doing business. Especially for small- and medium-sized businesses (SMBs), downtime can be crippling—impacting both finances and reputation in potentially disastrous ways.

Because of this, SMBs need a reliable backup and disaster recovery (BDR) solution to safeguard their critical data and ensure they don’t close up shop after extended downtime. The fatal mistake many businesses make is not appreciating the value of BDR until it’s too late, so how can you convince them to buy now? Use the chart below to attach a dollar figure to IT downtime and get immediate buy-in to your business continuity services.


Chart - What Is the Cost of IT Downtime

Want to use this chart right away? Click here to download a customizable version!

Talking Points:

Along with this chart, use these talking points to truly convince clients and prospects of the value of BDR.

Associated Costs

When it comes to downtime, there are two types of associated costs; direct and indirect. Direct downtime costs can include elements like loss of employee productivity or loss of sales, while indirect costs deal with the consequences of downtime, such as revenue loss from reputational damage. Unfortunately, it’s the combination of these costs that makes downtime so potentially dangerous to your business’ survival. As we see from the chart, the majority of businesses like you are seeing costs up to $100,000—and sometimes even $500,000—due to a single downtime incident. Is this a price tag your business can afford?

Don’t Sacrifice Your Business Operations

It’s likely that your business relies on data for its day-to-day operations. But what would happen if you couldn’t access that data? Could your business go on operating normally? At what cost? 

A backup and disaster recovery solution is capable of performing regular, reliable backups, helping you easily recover essential data and mitigate the damages of downtime. What’s more, we’ll work with you to create a recovery plan and ensure a quick and optimal recovery point, all while troubleshooting issues and preventing them from occurring again. So, when you do experience a downtime scenario, you won’t have to worry about it having negative, long-term effects on your business.

BONUS CONTENT: This chart pairs nicely with our Will You Be Prepared When a Downtime Event Strikes? chart. Download it, and 20+ similar charts, here!


Handpicked for you:


Lily is passionate about storytelling, marketing, and helping businesses solve their biggest challenges. In her role as Public Relations and Media Specialist at Continuum, she is responsible for enhancing the company’s voice and presence through online and offline channels. With a background in communications and content creation, Lily is a seasoned and established writer in the IT industry. In her spare time, Lily enjoys traveling the world and cheering on her favorite Boston sports teams.

RMM 101: Must-Haves for Your IT Management Solution
MSP Guide to Managed Services SLAs  [white paper]
comments powered by Disqus