Although security is one of the most talked about topics in the IT channel today, there’s a widespread lack of education and awareness in the workplace. Small and medium-sized businesses (SMBs) are welcoming more technology into their everyday environment, but the rapid development of this technology is also accompanied by changes in cybersecurity and Internet threats.
What these businesses don’t know is that they can become more aligned with cybersecurity and IT security spending by outsourcing to an MSP like you. You offer the required skillset, technology and knowledge to ensure protection of your clients’ data – ultimately, that’s what you have to convince prospects. Share these IT security statistics in your next presentation to show prospective clients the security you can provide with your managed services!
As the technology landscape continues to grow and become more complex, small and medium-sized businesses are focusing their attention on a range of technology issues they need help with, and security is at the top of their list. According to CompTIA’s Enabling SMBs with Technology study, 42 percent of SMBs report IT security as their top area for improvement. Furthermore, a similar CompTIA study found that enhanced security was a driving factor for partnering with an MSP for 38 percent of companies. Security is quickly becoming a top priority for all businesses as breaches occur more frequently, carry more serious repercussions and are caused in a variety of ways. According to a security report by Symantec, the number of data breaches has risen 26 percent since 2013. With all of these IT security threats and concerns, how can SMBs ensure they can stay protected?
Many businesses have turned to MSPs like you, because they lack the cybersecurity resources that an MSP can provide. You can address these pain points and leverage the security trends we’re seeing to convince prospects that you’re the right fit for their IT security needs. To help you get started, we’ve pulled data from Symantec’s Internet Security Threat Report that you can use in your next business proposal or presentation!
See the chart below:
This chart shows that your prospective clients need to be protected from data breaches and other security threats, no matter where they come from. Something like this makes for a convincing visual in any sales presentation, so either reuse this chart or find your own and build into your next prospect meeting PowerPoint. In doing so, prospects will have a better appreciation for the expanding threat landscape and how it's jeopardizing their companies' data. Not only that, they'll discover that they can depend on you for data protection technology, education and expertise.
Continuum Partners: We are committed to help you accelerate sales through ongoing marketing support, so every week we will be uploading customizable PowerPoint templates with relevant charts and data that you can input into your own decks. And because it's white labeled, you'll be able to add your own logo and branding to stand out against the crowd! Just keep checking back on the Partner Support Portal for files to download!
Strengthen your IT security solution with these helpful tips!
By Gretchen Hoffman