World Backup Day is tomorrow! Are you observing this significant holiday? While it may not get the press or be as celebrated as the other unofficial holiday this week—April Fool’s Day—it’s very likely that World Backup Day could benefit millions around the world.

World Backup Day started as an initiative on on March 23, 2011. From the simple idea that there should be a “‘Back-Up Day’, a day when everyone remembers to check that they have good back-ups of all their treasured data,” it has grown significantly. In just four short years the site looks slick and has received corporate sponsorships to get the word out.

Still, it appears that World Backup Day does not have the awareness and recognition among the general public that it should. Its site says that 30% of people have never backed up, 113 phones are lost or stolen every minute, 29% of disasters are caused by accident, and one in 10 computers are infected with viruses each month. Despite such dire statistics, at the time of this writing only 2,757 people have taken the World Backup Day pledge to “solemnly swear to backup my important documents and precious memories on March 31st.”

What does this mean for MSPs?

In short, your SMB clients have most likely not taken the WBD pledge, and they are not as aware of the necessity of backup as they should be. Business continuity is, of course, continuous, and because of that it can feel invisible to your clients. Use World Backup Day as an alternative to make it clear that this is a substantial and important part of their business planning. Here are a few things you can do.

Related: Business Continuity vs. Data Backup: Which Are You Offering?

Use World Backup Day as a door opener

This is a fantastic opportunity to break the ice with your clients in regards to backup and disaster recovery. Let’s face it: SMBs usually are thinking towards tomorrow, and it’s up to you as an MSP to have their data solidly backed up. Use World Backup Day as a way to educate them on the importance of a BDR solution. If they currently do not have a sufficient plan in place, or no plan at all, this may be the chance to get your clients excited about the latest in cloud-based backup and disaster recovery services.

Assess your clients’ BDR plan

When was the last time your client reviewed their BDR plan? Is everything up to date? Have there been any business needs that have shifted since that time? Do they understand their recovery-time objective, and to what extent are they prepared for a data loss disaster? This is a perfect opportunity to take a comprehensive look at your clients’ BDR plan, recommend new services and ensure they are 100% covered using the latest in technology and services.

Related: Everything You Need to Know about Backup and Disaster Recovery (BDR)

Recommend changes based on SMB needs

As bring-your-own-device (BYOD) policies have shifted in recent years, it’s possible there may be gaps in the BDR plan that can be closed with changes to their Mobile Device Management (MDM) policies. Data loss doesn’t just occur in the office anymore; a mobile device can hold gigabytes of sensitive information that your clients need retained and backed up.

Additionally, are your clients’ maintaining offsite data storage only, or is it time for them to shift to the cloud? What are their regulatory requirements, if any, and are they in full compliance? World Backup Day is a perfect opportunity to get the ball rolling with essentials that every SMB must address.

Related: Become the BDR Superhero Your Clients Need! [Infographic]

Test, prepare, and review

What’s better than a holiday celebration? If it’s been a while, World Backup Day is a perfect opportunity to get festive with an onsite meeting to address client needs. Are your clients prepared should a backup process fail? Are they notified of the work that goes on in the background to ensure their data is safe? These and other informative pieces of information can make it clear why your BDR service is essential to your clients.

So, instead of observing World Backup Day solemnly, make it a day to prepare, make aware, and be proactive in addressing your clients’ needs. It can help your business grow, and when your clients avert the next data disaster, they’ll be happy you have them covered.

Hope for the Best, Plan for the Worst: The Keys to Effective Backup & Disaster Recovery