This week, IT professionals flocked to London for IP EXPO Europe. Offering educational sessions on the current state of the cloud, cybersecurity and more, there were plenty of takeaways about the future of IT management and what it means for MSPs. It should be no surprise that businesses face more formidable, sophisticated security opposition as cyber attacks become increasingly commonplace and profitable. And now that the Web has given rise to a new era of always-on, 24x7x365 computing, businesses today simply can’t afford to risk losing data.
To truly serve as trusted advisors to your clients, you need to learn how to prevent data crises that can result when systems are compromised. One of the keys steps in learning how is to stay up-to-date with market trends. In the sections that follow, we present some of the major developments occurring within the managed IT services arena. It’s clear that as the reliance on the cloud grows and threat landscape expands, the need for managed IT services isn’t going anywhere—particularly when it comes to keeping corporate networks secure and backing up data.
The Growing Demand for Cloud Computing and Business Continuity
The need for cloud security and data backup/storage will continue to grow as the global market for cloud equipment also grows—predicted to reach nearly $80 billion by 2018. Businesses leverage cloud-based networks for enhanced performance in specific areas, such as streamlined CRM, more accurate ERP data, and improved collaboration among employees. For most, moving to the cloud also reduces IT costs. Looking ahead, companies across a variety of industries predict an increase in the use of cloud services. Using the cloud for backing up and storing data are two key drivers, especially since cloud-based backup and disaster recovery (BDR) solutions help maximise business uptime.
Why is this important? Consider the following statistic: "If a small business can't resume operations within 10 days following a natural disaster, it probably won't survive" [source]. Flooding is a huge concern for European SMEs. There's a chance their physical offices and hardware could be damaged as a result. Despite living in disaster-prone areas, however, many businesses simply aren't equipped to leave an IT crisis unscathed. According to the EASPD Disaster Preparedness Survey Report, the majority of participating organisations admitted to not having any methodology or protocol for managing disaster situations. Enter: the BDR opportunity! In offering a business continuity solution, you can protect SMEs' valuable data and files in the event of an emergency. If a server goes offline, for instance, you can virtually bring the data back up to restore operations and maintain business continuity.
The Need for Cyber Resilience
Last year saw its fair share of global cybersecurity concerns anddata breaches. Between phishing, malvertising, hidden malware in applications and other means of social engineering, the threat landscape has not been an easy one for MSPs and IT solution providers in the U.K. to navigate. This was a sentiment reiterated at IP EXPO Europe. According to Information Security Magazine's coverage of the Future of Cybersecurity panel, Trend Micro's Rik Ferguson claimed attacks like Yahoo continue to happen because companies are not doing enough to implement basic security best practices like data encryption.
With the complexities brought about by the Internet of Things and the ever-increasing volume of attacks issued by those intent on stealing financial and personal information—as well as the onslaught of sophisticated schemes that trick users into perpetuating malicious activity—SMEs are demanding data security and protection now more than ever. Offering managed security services is an easy and necessary pivot for MSPs. If you're already charged with protecting client data, becoming an MSSP and offering managed detection and response (MDR) is the next logical step. Gartner predicts that by 2020, 15 percent of midsize and enterprise organisations will be using services like MDR. They also found that 50 percent of worldwide MSSPs will offer these services in the next four years. Taking advantage of this new security revenue stream and trend may differentiate you from your competitors and allow you to put a stake in the ground before the market becomes more competitive.
These security and disaster recover trends all add up to tremendous opportunities for MSPs in Europe. With your managed security and business continuity services, you can provide the expertise, technology and resources needed to safeguard client networks 24x7x365, ensuring your clients maintain operations and keep their digital assets secure at all times.
Meet Mary! Mary McCoy is a Senior Demand Generation Programs Manager at Continuum, where she's worked for over two years. Mary has consulted with hundreds of partners, lending website, blog and social media support. Before that, she graduated from the University of Virginia (Wahoowa!) with a BA in Economics and served as digital marketing intern for Citi Performing Arts Center (Citi Center), spearheading the nonprofit’s #GivingTuesday social media campaign. Like her school’s founder, Thomas Jefferson, Mary believes learning never ends. She considers herself a passionate, lifelong student of content creation and inbound marketing.