Managed IT services providers need to undergo a transformation in regards to how they integrate digital and technological advances into their business operations. As discussed in a May article in MicroScope by Matt Hurley of Juniper, the move toward a digital economy, combined with the need to be “always on,” means anything that can save time and simplify workflows is in high demand. Now, more than ever, seamless delivery is where opportunity lies. For channel partners, this opportunity translates into managed IT services.
At the same time, MSPs need to realise that generating sales is a whole new ballgame. People have changed the way they find information, connect and conduct business. However, many MSPs keep relying solely on legacy sales methods such as outbound marketing. They thus struggle to find new clients within the changing buyer dynamic.