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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

The-Ultimate-Guide-to-Success-in-Managed-IT-Services

Featured Post

The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

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Which Vertical Has the Highest Cost of Security? [CHART]

Posted by Lily Teplow on May 18, 2018

Which Vertical Has the Highest Cost of Security?

Today, cyber security is seen as a horizontal practice that’s typically the same across all industries. No matter the vertical, businesses need things like firewalls, DNS, endpoint protection, antivirus and the like. However, this line starts to blur once you bring in various regulations and compliance.

What’s more, the industries that have special security policies and compliance standards in place are finding that they’re increasingly the target of cyber attacks. It seems as though to cyber criminals the harder the information to steal, the higher the price tag. This presents an opportunity for IT service providers to step in and help these vertically-specialized companies in bolstering their cyber defenses with managed IT and security services. So, how can you convince them?

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Topics: Cybersecurity and Threat Management, MSP Sales Chart, Vertical Alignment

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

Posted by Brandon Garcin on May 17, 2018

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Service Level Agreements (SLAs) are a critical component of any modern MSP business. The goal of these documents is to provide clients with a detailed understanding of the scope of your services, define which parties have ownership over certain functions, and to set proper expectations for things like resolution times and escalation procedures. SLAs also provide both parties with a level of protection against legal action should an issue or misunderstanding arise—so they need to be crafted thoughtfully and carefully.

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Topics: Business Development and Growth, Service Level Agreement

The Quick Guide to Marketing and Selling BDR

Posted by Lily Teplow on May 16, 2018

The Quick Guide to Marketing and Selling BDR

Backup and disaster recovery (BDR) is a must-have offering in managed IT services today. Yet, while many of the businesses you serve see the need for an effective business continuity strategy, the technology doesn’t necessarily sell itself.

Many organizations still have the mindset that traditional backup solutions or off-the-shelf software are sufficient, which makes it difficult for MSPs to convince them otherwise when selling BDR. So, whether you need guidance defining your go-to-market strategy or establishing the right messaging, this post will be your quick guide to yielding a higher ROI on your BDR sales and marketing efforts.

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Topics: Sales and Marketing, Backup and Disaster Recovery

Breaking Down the Major Cyber Attack Methods Tricking MSPs

Posted by Meaghan Moraes on May 15, 2018

Breaking-Down-the-Major-Cyber-Attack-Methods-Tricking-MSPs

Every person in IT—really every person in business today—is hyper-aware of their risk of getting breached. It’s real, especially for small-to-medium-sized businesses that lack the advanced security tools and expertise needed to remain afloat. Hackers are relentless and lurking everywhere, and MSPs are ultimately responsible for their entry, and the resulting damage, to their clients’ networks.

In order to detect suspicious activity faster and minimize as much harm as possible, it’s crucial that you understand the methods employed by cyber criminals. MSPs offering cyber security services will benefit from the following breakdown, which details the most common cyber attack tactics, key warning signs and tips to remain protected.

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Topics: Cybersecurity and Threat Management, Managed Security Services

Four Types of Events MSPs Can Leverage to Generate Leads: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 14, 2018

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Events are a great way to generate new leads, increase brand awareness and have meaningful conversations with both prospects and customers—particularly in the managed IT services industry where there’s such a strong focus on relationships and communication. In this episode of The Weekly Byte, we explore four types of events MSPs can leverage to drive new leads and sales conversations!

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Topics: Sales and Marketing, The Weekly Byte, Events

5 Ways to Dominate Your Local IT Market

Posted by Lily Teplow on May 11, 2018

5 Ways to Dominate Your Local IT Market

Are you a managed services provider (MSP) that has most of their clients within a 50-mile radius of their main operation?

If you answered yes, you are part of the majority. This is a natural phenomenon as most businesses get momentum through referrals, which generally occur locally. Information is passed along in conversations in churches, at ball fields, on playgrounds and just about anywhere else that business people may find themselves on any given day.

In an increasingly competitive IT services industry, your goal is to establish yourself as the local IT provider and grow your MSP within your local market. So, how can you successfully beat out your competition and increase market share beyond the realm of referrals?

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Topics: Business Development and Growth, Sales and Marketing

The Basics of Cyber Security Training for End-Users

Posted by Lily Teplow on May 10, 2018

The Basics of Cyber Security Training for End-Users

What’s the biggest risk to an organization’s information security? Hint: it has little to do with the technology. Rather, it is the action—or inaction—of their employees.

Human error has become a major weak point today; one that is easily exploited by cyber criminals. In fact, almost 90 percent of cyber attacks are caused by human error or behavior. Therefore, it’s vital that businesses have some form of cyber security training in place to educate employees on the importance of protecting sensitive information and what malicious threats to look out for.

As an IT services provider committed to protecting your clients and their business, the task of security education and training falls into your hands. Keep reading to discover which essential elements you should cover when providing security awareness training.

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Topics: Data Protection, Information Security, Cybersecurity and Threat Management

What Nobody Wants to Tell You About Paid Ads for Managed Services Providers

Posted by Nate Freedman on May 9, 2018

What Nobody Wants to Tell You About Paid Ads for Managed Services Providers

As the founder of Tech Pro Marketing, my background working with managed services providers and other tech-related businesses dates all the way back to the fax marketing days at my first computer repair shop job in 1998.

Since that time, I've seen the very idea of marketing continue to change and evolve. I've also seen a number of myths develop that, despite the better judgment of everyone involved, seem to rear their ugly heads time and again. But perhaps the most essential—and relevant—myth that we need to shatter for all time as soon as possible is the following:

Paid ads are not nearly as helpful for your MSP as you've been led to believe.

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Topics: Sales and Marketing, Inbound Marketing

Cyber Security Expertise: Demand Outweighs Supply

Posted by Britany DiCicco on May 8, 2018

Cyber-Security-Expertise-Demand-Outweighs-Supply

In a world of increasing data breaches and security threats, the need for talented cyber security professionals has never been more essential. However, many companies—and those who are responsible for protecting them—are quickly realizing that finding these tech-savvy and qualified candidates is a bigger challenge than they initially thought.

What does this cyber security skills gap mean for the businesses you serve, and for you as an IT service provider? Keep reading to explore more.

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Topics: Cybersecurity and Threat Management, Managed Security Services

Why MSPs Should Use Product Demos When Selling: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 7, 2018

You can spend lots of time talking to prospects about the value of your managed IT services—but what do you actually show them? In this episode of The Weekly Byte, we explore how MSPs can leverage live product demonstrations throughout the sales process!

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Topics: Sales and Marketing, The Weekly Byte

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