Selling IT services can be challenging—especially because the space is noisy and complex. From products to SaaS-based solutions to channel partners to VARs, today’s buyer is constantly bombarded with “the best” offer. But your IT services are the best, right? And your audience needs to know!
So, where do you go? What can you say to attract them to your business? Whatever you do, you have to do it differently and authentically in order to get customers on the phone. If you’re looking for a platform designed for making personal connections and selling socially, it’s time to leverage LinkedIn to grow your prospect list and business.
MSP marketing has evolved. Here’s a walkthrough of how to effectively use LinkedIn as a sales tool and get through to the right people with the right delivery.