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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

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The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

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Painting a Picture for Better IT Security

Posted by Brian Downey on June 18, 2018

Painting a Picture for Better IT Security

For many of those brought up in a certain time, you will remember a painter on TV named Bob Ross. Bob Ross went viral before the internet and social media made going viral a thing. His soothing voice, well-maintained hairstyle and ability to casually add “little trees” to a canvas that would somehow come out at the end of his half hour show as a true work of art—it was mesmerizing. When I watched, I was always impressed by how he used all the tools he had at his disposal, whether it be brushes or sponges, to get the desired effect.

Now when it comes to painting, I’m no Bob Ross—in fact even finger-painting pushes my artistic limits. Because of this, I never had an appreciation for the tools of the trade. I never fully appreciated the need for the dozens of different brushes or sponges that Bob Ross was using, but I appreciated the result he was able to deliver with them.

While interesting, Bob Ross doesn’t seem to have much to do with cyber securitybut the two are actually more similar than you might expect.

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Topics: Managed Security Services, Continuum Security

Enhancing Your Cyber Security Offering With Continuum Security

Posted by Brian Downey on June 15, 2018

Enhance-Your-Security-Offering-with-Continuum-Security

IT service providers are doing business in a world where they’re struggling to protect their clients who are constantly under fire from cyber threats. The nature and sophistication of today’s attacks are forcing MSPs to deliver security in a completely different way than they’ve approached RMM and BDR. Simply put: without the right protection and preventative measures in place, clients won’t stand a chance in the ever-changing threat landscape.

To combat this challenge, Continuum made an exciting announcement yesterday—we’ve acquired CARVIR to expand our security portfolio, enabling MSPs to offer enhanced security to clients. Today, I’d like to take a deeper dive into the three core products that make up the Continuum Security portfolio.

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Topics: Cybersecurity and Threat Management, Managed Security Services, Continuum Security

Continuum Acquires Managed Security Leader CARVIR, Bringing New Security Products to All MSPs

Posted by Brian Downey on June 14, 2018

Introducing Continuum Security

Security is the single greatest threat to businesses today, yet the greatest opportunity for IT service providers. Therefore, we are excited to announce the expansion of Continuum Security, the advanced cyber security solution MSPs need to deliver the protections their clients demand, through the acquisition of CARVIR, a leader in monitored and managed security for the IT channel.

With this acquisition, we are able to expand our security portfolio and bring new capabilities to market, helping you meet the mounting security and compliance needs of your SMB clients. Keep reading to learn more about the acquisition and which exciting new features are available to you today.

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Topics: Industry News, Managed Security Services, Continuum Security

BIG Announcement Tomorrow at 12:00pm EST

Posted by Lily Teplow on June 13, 2018

Something Big is Coming

 

Continuum will be making a BIG announcement on June 14, 2018 at 12:00pm EST. Mark your calendars, you’re going to want to hear this.

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Topics: Industry News

10 Discovery Questions MSPs Should Be Asking Prospects and Clients

Posted by Lily Teplow on June 12, 2018

10 Discovery Questions MSPs Should Be Asking Prospects and Clients

To increase your chances of closing a deal, you need to understand the customer and their specific needs. Why might they be seeking help from a managed services provider? What problems are they trying to solve? What challenges are they facing? How can your IT services help overcome these challenges?

While no prospect wants to be ambushed with non-stop questions, well-crafted inquiries can make all the difference when it comes to winning new business. If you have prospects or clients willing to engage in a dialogue with you, use these key questions to gain a better understanding of their needs and accurately prescribe your services.

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Topics: Sales and Marketing, Managed Security Services

How to Add New Products and Services to Your Website: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 11, 2018

WB_106

As an MSP, it’s exciting to expand your portfolio, improve your service delivery and bring new products to your customersbut if you aren't effectively marketing those new offerings, you might struggle to get the traction and adoption you’re looking for. In this episode of The Weekly Byte, we explore how you can leverage your website as a powerful marketing tool when adding new products or services to your portfolio!

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Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte

5 Types of Blog Posts Every MSP Should Be Writing

Posted by Lily Teplow on June 8, 2018

5 Types of Blog Posts Every MSP Should Be Writing

Today’s IT service providers understand the value that blogging brings—whether it be through search engine optimization (SEO), driving traffic to your website, demonstrating thought-leadership or generating new leads. However, many are left wondering, “how do I get more involved with blogging?” and “what kind of content should I be publishing?”

To help you maximize the effectiveness of your blog, I’ll walk you through the five types of blog posts you should be writing, and how and when to best leverage them.

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Topics: Sales and Marketing, Blogging

The Worst Passwords You Could Possibly Use Are…

Posted by Lily Teplow on June 7, 2018

The Worst Passwords You Could Possibly Use Are

You tell your clients all the time about good password policies. You tell your friends and family. You may be able to rattle off in your sleep “unique, long strings of varied characters with multiple numbers, capitals, and special characters.” But just how many people are heeding the call for better security? Has the public started taking cyber security seriously?

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Topics: Data Protection, Information Security

Social Selling: How to Harness the Power of LinkedIn

Posted by Brandon Garcin on June 6, 2018

Social Selling: How to Harness the Power of LinkedIn

Did you know that the speed of acquiring new clients is 57 percent faster for those who leverage social selling? As an MSP looking to fill your sales pipeline, you should be leveraging the power of social selling, but that’s only the starting point. To truly be effective, you need to know how to boost your influence where it matters most: LinkedIn.

Recently, Bob Kocis, Continuum’s Chief Revenue Officer, and I held a webinar that focused on helping MSPs develop a stronger understanding of social selling best practices and provided insight into four key functional aspects of LinkedIn that businesses can use to generate new leads and improve their sales and marketing efforts. In this post, I’ll provide a brief recap of how MSPs can adopt social selling and harness the power of LinkedIn to drive better outcomes.

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Topics: Sales and Marketing, Lead Generation, Social Media

Introducing the MSP's Guide to Targeting New Verticals

Posted by Joseph Tavano on June 5, 2018

MSPs-Guide-to-Targeting-New-Verticals

The ability for an MSP to specialize and differentiate themselves from their competition is a major factor toward business growth. However, with IT services becoming increasingly commoditized, providers are converging under large-scale mergers and acquisitions. This leaves many MSPs looking for the right way forward to grow their business. For many MSPs, this means specializing managed IT services for specific vertically-aligned industries.

From technology needs, to regulatory concerns to highly specific RMM, security and BDR requirements, MSPs who specialize in a vertical must become experts within that field in the realm of IT. They will anticipate problems before they happen, resolve issues as they arise, and advise on the technology needs for the future—all of which requires industry-specific experience and knowledge. For the MSPs who take the time to accumulate these skillsets and earn a trusted reputation within the vertical, the ROI can be enormous.

It all starts with a first step, and our new eBook, Targeting New Verticals: Understanding MSP Opportunities and Go-to-Market Strategies, is the perfect place to consider and evaluate your next move.

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Topics: Revenue Growth and Profitability, Sales and Marketing, Vertical Alignment

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