Did you know that the average total cost of a successful cyber attack is over $5 million? Yup, you read that right—actually, $5,010,600 to be exact. Cyber security is not only getting more difficult for businesses to manage, it’s getting much more expensive. This is especially true when it comes to your small- and medium-sized business (SMB) clientele. Most SMBs lack the tools and talent needed to protect themselves from the evolving cyber landscape, making them easy targets and more likely to fall victim to an attack with disastrous financial consequences.
But what exactly is factored into the number above that makes it so high? In the chart below, we’ve gathered data from a Ponemon Institute report to outline the various costs associated with a successful cyber attack and what SMBs could be risking. Use this chart—in conjunction with the provided talking points—in your next sales meeting with clients or prospects to demonstrate just how vital it is to invest in your IT security solution.