For managed IT service providers working to bring a cybersecurity offering to market, it’s serendipitous that “cybersecurity” is at the tip of every small-to-midsize business’ (SMB) tongue… right? With hacks hogging headlines, small businesses will instinctively run to their MSP for security guidance and enhanced protection—in a perfect world. The reality is, the high frequency of debilitating data breaches has spawned a numbness to cyber attacks. The majority of SMBs today actually think they don’t need managed security services. That’s a major hurdle for aspiring MSSPs to overcome.
So, where does the answer lie? In the way you’re able to communicate with these skeptical SMBs. Once you and your client come to a cybersecurity strategy you can agree upon, you’re golden. And it all starts with flipping their perspective on what security really means.