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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

Featured Post

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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Explaining the Cloud to End Users: 4 Things to Cover

Posted by Joseph Tavano on April 24, 2018

Explaining the Cloud to End Users: 4 Things to Remember

While cloud integration is virtually ubiquitous in modern computing, it is often misunderstood or misinterpreted outside of the IT industry. Outside of the sphere of tech insiders, where acronyms, jargon and abstract product names are commonplace, the idea of “The Cloud” can be shrouded in mystery from years of pop-culture confusion and misuse in fiction.

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Topics: Data Protection, Cloud Computing

4 Types of Blog Posts You Can Republish to Increase Engagement: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 23, 2018

Blogging is a great way to demonstrate thought leadership, improve SEO and generate new leads—but it can be difficult and time-consuming to constantly come up with new ideas and craft new posts. But don’t worry—you can just as easily republish and repurpose existing posts to make blogging more manageable! In this episode of The Weekly Byte, we outline four types of blog posts you can republish to increase engagement.   

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Topics: The Weekly Byte, Inbound Marketing, Blogging

What Is the Cost of IT Downtime? [CHART]

Posted by Lily Teplow on April 20, 2018

What Is the Cost of IT Downtime?

Despite the unprecedented growth in modern technology, IT downtime remains an expected yet feared risk of doing business. Especially for small- and medium-sized businesses (SMBs), downtime can be crippling—impacting both finances and reputation in potentially disastrous ways.

Because of this, SMBs need a reliable backup and disaster recovery (BDR) solution to safeguard their critical data and ensure they don’t close up shop after extended downtime. The fatal mistake many businesses make is not appreciating the value of BDR until it’s too late, so how can you convince them to buy now? Use the chart below to attach a dollar figure to IT downtime and get immediate buy-in to your business continuity services.

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Topics: Backup and Disaster Recovery, MSP Sales Chart

Who Filled Out My Form? Prospect Research 101

Posted by Frank Bauer on April 19, 2018

Who Filled Out My Form? Prospect Research 101

“I got an inbound lead! I’m going to call them right now!”

Whoa there. Let’s hit pause for a second. All of us in business get excited when that hot inbound lead comes in, but you shouldn’t be running full steam ahead as soon as they submit a form. Instead, take a step back and prepare before engaging.

Much like it’s important to understand your managed services competitive landscape, you’ll want to fully understand the end client before reaching out. That due diligence starts on the Internet.

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Topics: Business Development and Growth, Revenue Growth and Profitability, Sales and Marketing

The Ultimate Guide to Success in Managed IT Services

Posted by Lane Smith on April 18, 2018

The Ultimate Guide to Success in Managed IT Services

According to BCC Research, the global managed IT services market could be worth more than $250 billion by the year 2021. This sector in flourishing, and the potential for value-added resellers (VARs), break/fix providers, or emerging MSPs to achieve scalable, profitable growth in IT is tremendous.

Capitalizing on this proactive, preventative approach to IT services is more efficient than running around putting out fires. Additionally, this model can lead to higher margins, scalability and recurring revenue, while improving customer service. To get there, however, you will need the right business plan, technology and partnerships. 

So, what’s the key to unparalleled success in managed IT services? Focus on these four elements.
 

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Topics: Revenue Growth and Profitability, Service Delivery and Operational Efficiency

5 Ways to Avoid Losing Customers

Posted by Scott Wittstock on April 17, 2018

5 Ways to Avoid Losing Customers

As an MSP, our customers want to know that our high-tech systems are working around the clock to keep their networks secure and up to date. However, this shouldn’t be the only element to our relationships. Customers also need to know that we care about them and we’ll help their business grow by way of supporting their technology. The only way to do this is if we focus on the “relation” in “relationship.”

For some MSPs, customer relationships lack that human connection. If you’re at risk of losing customers because you’ve lost sight of the relationship, here are five ways to win them back and upkeep customer satisfaction.

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Topics: Customer Service, Client Acquisition and Management

3 Free Tools to Help Improve Your Google Ranking: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 16, 2018

Google plays an extremely important role in modern marketing tactics and best practices, and we’re all striving to get that coveted page 1 real estate to make sure users are finding our websites and engaging with content. Unfortunately, without an effective Search Engine Optimization (SEO) strategy, it can be difficult to improve your ranking and presence—and your website won’t be seen by nearly as many visitors.

In this episode of The Weekly Byte, we look at three free tools you can leverage to understand how your website stacks up on Google and other search engines—and what you can do to improve your ranking!

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Topics: Website Optimization and Design, The Weekly Byte, Inbound Marketing, Search Engine Optimization

How to Align Your Team Around an Outsourced Model

Posted by Brandon Garcin on April 13, 2018

How to Align Your Team Around an Outsourced Model

For managed services providers (MSPs), support and customer service is just as important as the software and tools you’re using—in fact, it might even be more important. Unfortunately, a growing labor shortage and an expanding skills gap have left many service providers unable to find, hire or retain the technical talent needed to support complex SMB environments. 

For this reason, many MSPs are turning to third-party providers and vendors who offer NOC, SOC, Help Desk and other services that can expand and augment an IT provider’s existing capabilities. When done correctly, these relationships can help MSPs greatly expand the scope of their services, extend coverage hours and refocus their internal teams toward more strategic projects and work.

In a recent episode of MSP Radio, I had the chance to sit down and discuss this topic with Barb Paluszkiewicz, CEO at CDN Technologies. We talked about how her company has successfully adopted an outsourced model, and today relies on Continuum to provide both software and services that help CDN be successful. Keep reading to learn how Barb uses outsourcing to grow her business and get more out of her team.

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Topics: Business Development and Growth, Outsourcing, Service Delivery and Operational Efficiency

4 Questions Your Prospects Will Ask You, And How to Answer Them

Posted by Meaghan Moraes on April 12, 2018

4-Questions-Your-Prospects-Will-Ask-You,-And-How-to-Answer-Them

At a growing MSP, engaging prospects is the fuel that will drive your business forward. But, this window of opportunity is narrow as a certain level of preparation and presentation is required to get it right. Prospects are just getting to know you—which gives you the chance to show them what your business is all about, how they’ll benefit from working with you, and that they can trust you. You’re asking them to put their business operation in your hands, after all. So, expect that they will have questions.

To prepare you for these sales conversations, we’ve collected the four most common questions prospects pose to their potential IT service provider, along with the answers that will best position you to sell. A little upfront prep can make a tremendous impression, so use these talking points to put your best foot forward and improve your sales close rates.

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Topics: Sales and Marketing, Client Acquisition and Management

Phishing Scams: What You Need to Know to Avoid Them

Posted by Hunter Smith on April 11, 2018

Phishing-Scams-and-How-to-Avoid-Them

As a managed IT services provider (MSP), there are a myriad of security threats that you and your clients face today. One threat that constantly comes up is phishing scams. These scams can be fairly simple, yet very effective at duping the user and capturing their private information. Even the slightest clue to a username and/or password can give hackers all they need to break into private systems and steal information from companies and individuals—and for this reason, it’s crucial to be aware of phishing schemes, tactics and best practices for avoidance.

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Topics: Tech Quick Tips, Data Protection, Information Security, Cybersecurity and Threat Management

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MSP Guide to Managed Services SLAs  [white paper]
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