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The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

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How Are SMBs Using the Cloud in 2018? [CHART]

Posted by Lily Teplow on July 20, 2018

How Are SMBs Using the Cloud in 2018? [CHART]

This year has ushered in many technological changes, most notably in the small- and medium-sized business (SMB) landscape. Your SMB clients are becoming more aware of how integral technology is to business success, leading to the adoption of things like mobile and cloud solutions. Given its ability to address both operational costs and budget constraints, it’s no surprise that the cloud is a top IT priority for SMBs. Cloud levels the playing field, providing a route to enterprise-grade applications, storage and computing infrastructure without the need to purchase and maintain on-premise hardware.

But how exactly are your clients and prospects utilizing the cloud, if at all? What are some of their top concerns and how can you convince them to partner with you for guidance with their cloud—and overall IT—strategy?

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Topics: Cloud Computing, SMB Trends, MSP Sales Chart

Top Tips for MSPs Supporting Office 365

Posted by Ian Waters on July 19, 2018

Top Tips for MSPs Supporting Office 365

At Southern IT Networks, we’ve been supporting Office 365 for several years now. Over these years, we’ve also moved from a pay-as-you-go support model to a fixed monthly fee model. Along the way, we’ve learned a lot about how to best support our small- and medium-sized business (SMB) clients and how to add value by using bolt-on services.

In this post, I’m going to share some of my top tips for supporting Office 365, as well as which services you could bundle in to add value and make it easier to support your clients.

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Topics: Revenue Growth and Profitability, Service Delivery and Operational Efficiency, Office 365

Explaining Cyber Security to Your Clients

Posted by Meaghan Moraes on July 18, 2018


How do you explain to your SMB clients that their concept of cyber security is as relevant as yesterday’s breach news story? Would they believe you? Or worse, would they leave you? 

Think of your goals while considering theirs. Your eyes are on the prize; you’re emerging as a credible cyber security leader and expanding your managed services portfolio to include an advanced security offering. The managed security services market is projected to be worth $47.65 billion USD by 2023, after all.

Meanwhile, those SMBs that could benefit greatly from your security services typically assume that they’re already sufficiently protected from cyber threats with foundational tools. While they know that the modern security landscape—with threats advancing relentlessly—puts their businesses at risk, they have not yet bought into the urgency for a redefinition of cyber security in the context of their business future. Your client’s goal is to withstand cyber attacks and scale profitability—but they will not grasp that your managed security services are the bridge that can get them there unless that’s effectively conveyed.

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Topics: Cybersecurity and Threat Management, Managed Security Services

Here's How to Get Prospects to Listen to Your Sales Pitch

Posted by Nate Freedman on July 17, 2018

Here's How to Get Prospects to Listen to Your Sales Pitch

In the world of MSP and technology-related marketing, there’s a situation that is far too common that I think deserves a closer look. Feel free to stop me when this starts to sound familiar:

You've built and rebuilt your marketing strategy a number of times and you're finally starting to attract the new prospects that you need. There's one in particular that you've definitely got "on the hook," so to speak. You've worked hard to engage in some discovery conversations with them, you're continuing to work hard on building a mutually beneficial relationship with them, and... then it just seems to end.

You've got no problem getting someone's attention, but you're not able to do anything with that attention once you have it. People are hearing what you have to say, but they're not truly listening—at least not in the way that you need to get them excited about setting up a sales meeting.

So why does this happen and what can you do about it? You're about to find out.

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Topics: Sales and Marketing

5 Ways to Retain Employees in Your MSP Business: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on July 16, 2018


Hiring and retaining talent is one of the most significant challenges MSPs face today—and a widening skills gap (particularly in cyber security) isn’t helping. Fortunately, the right tactics and approach can help you overcome some of these challenges and keep your top performers. Tune into this episode of The Weekly Byte to learn more!

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Topics: Hiring and Recruiting, The Weekly Byte, HR

Partner Spotlight: How Computer Consultant Team Achieves Balance Between Customer and Technician Satisfaction

Posted by Madison Kocis & Joann Li on July 13, 2018

Partner Spotlight: How Computer Consultant Team Achieves Balance Between Customer and Technician Satisfaction

For most IT service providers, customer satisfaction and technician satisfaction seem to be in perpetual unbalance. Think of it as a see-saw; when you focus heavily on the customer side by fulfilling their every need, it may cause your internal team to feel overburdened and overworked, leading to costly turnover. On the other side, prioritizing your tech team’s needs over your customers’ could result in spotty IT support and a poor customer experience. So, what’s the key to achieving balance between the two?

Fortunately, one successful MSP has it all figured out. Joe Nardone, President of Computer Consultant Team (CCT), recently sat down with Madison Kocis and Joann Li, two Sales interns from Continuum’s Cranberry Office, to discuss how CCT leverages Continuum’s transformative platform to increase satisfaction for both its customers and its employees.

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Topics: Customer Service, Partner Success, Workforce Optimization and Employee Retention

7 Common Managed IT Services Mistakes to Avoid

Posted by Jeff Dennis on July 12, 2018

7 Common Managed IT Services Mistakes to Avoid

Managed services are still one of the fastest growing segments of the IT industry. Hiring a managed services provider (MSP) means businesses can focus on core competencies instead of bothering with complex back-end IT processes.

With a range of offerings like cloud computing, data security, network monitoring, systems management and more, MSPs can give businesses IT solutions for a range of issues they might encounter on a daily basis. But, as a managed services provider yourself, you have your own fair share of challenges.

Put simply, both your business and your client’s business can benefit if both parties can come together to achieve a common goal. But mistakes on your part can spell disaster for everyone involved! Don’t let these possible pitfalls stop you from achieving success. Here are seven mistakes you need to avoid to stand out as a reliable service provider.

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Topics: Business Development and Growth, IT Service Delivery

The SMB vs. Today’s Security Landscape: Connecting the Dots

Posted by Lily Teplow on July 11, 2018

The SMB vs. Today’s Security Landscape: Connecting the Dots

Over the past few years, IT news headlines have been dominated by cyber security—its latest hacks, threats and defensive advancements. However, with all of this attention given to the enormous amounts of data stolen or the enterprise-level costs, it becomes difficult for the need for security services to resonate with your SMB customers.

While the stakes are at an all-time high for virtually every business, MSPs are challenged with changing this perception of “impending doom” and educating SMBs on the real threats to their business. Keep reading to discover how you can bring the evolving security landscape down to the SMB level and convince these businesses of the value of your managed security services.

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Topics: SMB Trends, Cybersecurity and Threat Management, Managed Security Services

Your Client Asks You to Explain the Cloud. What Do You Say?

Posted by Joseph Tavano on July 10, 2018

Your Client Asks You to Explain the Cloud. What Do You Say?

As an MSP, you are responsible for the endpoints and IT environments of many clients. You are their IT expert, their technical wizard, and their resource for all things with a screen and a plug.

But the technical world that you inhabit on a daily basis isn’t the same as the top-level user experience that your client sees every day. Depending on the industry, they may understand less about technology than you may realize, which can lead to unnecessary confusion when it comes time to discuss services, pricing and additional products like advanced security and cloud solutions.

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Topics: Sales and Marketing, Cloud Computing

Five Tips to Improve Your Clients’ Daily IT Security: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on July 9, 2018


In the world of security, accountability and ownership are not exclusively an MSP’s or MSSP’s responsibility—there are also things that clients and end users must do to ensure they are protected from emerging threats and cyber attacks. In this episode of The Weekly Byte, we look at five tips you can give directly to your clients to help them improve their daily IT security!

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Topics: The Weekly Byte, Cyber Security

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