This year has ushered in many technological changes, most notably in the small- and medium-sized business (SMB) landscape. Your SMB clients are becoming more aware of how integral technology is to business success, leading to the adoption of things like mobile and cloud solutions. Given its ability to address both operational costs and budget constraints, it’s no surprise that the cloud is a top IT priority for SMBs. Cloud levels the playing field, providing a route to enterprise-grade applications, storage and computing infrastructure without the need to purchase and maintain on-premise hardware.
But how exactly are your clients and prospects utilizing the cloud, if at all? What are some of their top concerns and how can you convince them to partner with you for guidance with their cloud—and overall IT—strategy?