Everyone loves a good infographic. Why? Because they provide a quick and easy way to visually share information with readers, followers, and website visitors. Building these assets can be fun, but it’s important to understand the basics before you start creating your own. In this post, we share an easy-to-follow process for creating engaging infographics that will generate some good marketing results.
1. Pick Your Topic
As a clear first step, you need to pick a topic for your infographic so that you have some direction. The best infographics have a cohesive story or workflow to them, and that all starts with picking a topic or theme that you really want to talk about. Do you want to showcase some recent cybersecurity or disaster recovery statistics? Do you want to talk about the benefits of a help desk or remote IT support? Whatever you choose, make sure your topic is relevant to your business, something that you can provide insight or expertise on, and most importantly, something that is interesting to your audience.
2. Do Your Research
Infographics are a great way to leverage data, statistics, and bits of information, but they do require a bit of research. A good place to start is to simply take to Google. You already have a defined topic, now see what’s out there or what studies have been done around it. If you have the ability to do any original reporting or research, that’s even better! Find some information that you can use throughout your infographic to really drive home the points that you're going to be making. And in terms of expressing that information, make sure you have a good number of bullets or stats that you can include that mix well with your own commentary and insights on that topic.
3. Create a Storyline
You have your topic and you’ve done your research, now you need to answer the question: “How am I going to tell this story in a visual format?” What you don’t want to do is randomly plot a bunch of different pieces of information all over the place. What you do want to do is have a clear beginning, middle, and conclusion with a well-defined call-to-action at the end.
Here’s an example of how you could format your own storyline:
- Intro: Establish some type of problem or baseline for your topic that will grab your audience’s attention.
- Core: The meat of your infographic should include the context or stats that will drive home the proof-points you’re making.
- Conclusion: Come full circle and illustrate how you have some expertise or a solution to solve the problem that was initially introduced.
- Call-to-action: Provide a clear next step for people to take, something like, “Give us a call,” or “Schedule a trial.”
Having this storyline mapped out will be extremely helpful in knowing you’re hitting all the points you’d like to hit, and it will also come in handy when you’re ready to jump in and begin designing.
4. Layout and Design
The next step here is, of course, physically building and designing your infographic. You don’t necessarily need to have an expensive in-house design resource to do this. There’s no shortage of free tools and websites out there that help you quickly and easily put something together. Piktochart and Visually are two that come to mind. Even something as simple as PowerPoint can be used to build some of the different shapes, charts, or visuals you’d need to get your infographic looking nice and pretty.
5. Publish and Promote
Last but certainly not least, you need to publish and promote your infographic—and the latter is very important. There’s a big difference between publishing an infographic to your website or posting it once in a blog vs. it actually getting a lot of traction and eyes on it.
One step you’ll definitely want to take is to post your infographic to social media. This type of content is digestible and perfectly suited for social sharing. There’s also plenty of opportunities with online communities or websites that specifically syndicate and host infographics. These platforms can give you a boost and help expand your reach that much further. And don’t neglect the community you already have: your existing base of customers and/or prospects. Share your infographic in a blog or two, in an email newsletter, really any and all channels that you have at your disposal.
All in all, people love to consume information very rapidly these days, and infographics are the perfect pieces of content to visually and digestibly take advantage of that behavior. If you follow these five steps each time you set out to build an infographic, you'll definitely be on the right path to creating content that gets some good traction.
Need an example of a compelling infographic? Download one of ours, 15 Ways to Protect Your Business from a Cyber Attack.
By Courtney Swift
By Scott Wittstock
By Nate Freedman