Did you know that 55 percent of small- and medium-sized businesses (SMBs) have experienced a cyber attack within the last 12 months? In this day and age, it’s nearly impossible to completely evade a cybersecurity incident. Unfortunately, a major challenge most SMBs face is that they lack the in-house expertise to harden their systems and networks against potential threats. So how can you persuade them that your managed IT services are the solution?

As a savvy MSP, you know that effective antivirus and anti-malware tools as well as a proper backup and disaster recovery solution are essential in combatting cybercrime. But how can you convince your clients and prospects that they need to have a multi-layered IT security plan? Data always helps make your case! To get you started, we’ve pulled data from Ponemon Institute’s 2016 State of Cybersecurity in Small & Medium-Sized Businesses (SMB). Use this chart in your next MSP sales presentation to begin positioning your comprehensive managed services as the first line of defense against cyber attacks and security vulnerabilities. 

See the chart below:


When presenting this chart in your next sales presentation, use these talking points to make your case:

  1. Unfortunately, many of you are not prepared to protect yourselves against the onslaught of cyber threats. In fact, only 14 percent of SMBs rate their IT security as effective in their organization. In the event of a cybersecurity incident, your systems must be properly secured and easily restorable. In order to maintain business continuity and mitigate the damage caused by successful cyber attacks, you need a backup and disaster recovery (BDR) solution. It is is the ultimate failsafe against data breaches and data loss. If your essential files are encrypted by ransomware, our BDR solution will ensure that your data can be restored from the point at which it was last backed up. This helps minimize costly downtime and allows your business operations to continue as usual.

  2. The remaining 86 percent of SMBs aren’t confident in their company’s ability to fend off cyber threats. This same Ponemon Institute study found that 69 percent of respondents believe they lack the in-house expertise needed to achieve a strong cybersecurity posture. If this is the case, why not outsource your IT security needs? Partnering with an MSP can help bolster your cybersecurity defenses by providing you with preventative, threat detection resources to reduce your exposure and vulnerability to cyber threats. Anti-malware, antivirus and firewall management solutions are essential defenses in today’s cyber world, which is why we include them in our technology stack. While you’re concentrating on moving your business forward, we’re working in the background, constantly monitoring and managing your IT systems, scanning for any malicious activity and ensuring that all your devices remain secure.

  3. 51 percent of SMBs agree that cyber attacks are becoming more sophisticated. Keeping up with the latest cyber threats can be difficult, especially when your main focus is driving profitability and not the expanding threat landscape. Partner with an MSP who combines the latest security technologies with unparalleled education and expertise. Our team of highly skilled technicians will personalize their services to deliver continuous support for all information security-related planning, procedures and protocol. Taking this one step further, we’ll review and revisit existing security framework to strengthen your defenses against new and emerging threats. Lastly, we'll provide the user security awareness education your staff needs to guard against malicious schemes. It can be hard to find and expensive to hire IT talent with the cybersecurity expertise that you need to safeguard your company’s data. Working with a managed IT services provider is a more cost-efficient way to address your information security needs.

Continuum Partners: In continuing our commitment to help you accelerate sales through ongoing marketing support, we will be uploading customizable PowerPoint templates with relevant charts and data every week that you can use in your own decks. And because it's white labeled, you'll be able to add your own logo and branding to stand out against the crowd! Just keep checking back on the Partner Support Portal for files to download!

Instantly download this chart to use in your next MSP sales presentation! 

Are SMBs Prepared to Mitigate Cybersecurity Risks Chart Download