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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

Featured Post

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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Lily Teplow

Lily is a Content Marketing Manager at Continuum and is passionate about helping businesses solve their biggest challenges. She is responsible for managing Continuum’s MSPblog and writing on a variety of topics, from sales and marketing to cybersecurity, helping establish authority in the MSP market. Lily is also a seasoned content creator and has supported Continuum’s PR and media efforts. In her spare time, Lily enjoys singing, traveling the world, and cheering on her favorite Boston sports teams!
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Recent Posts

Introducing: A Quick Guide to Marketing and Selling Cybersecurity

Posted by Lily Teplow on November 15, 2017

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The need to enhance cybersecurity is a given today for both Managed Service Providers (MSPs) and their clients. The constant news headlines containing “ransomware,” “cybercrime,” “data breach” or the like has made security top of mind for businesses of all sizes—prompting MSPs to start thinking more seriously about their cybersecurity services and how to best offer them to clients.

There is a huge opportunity for MSPs to pave the path to their clients’ success, but it all starts with cybersecurity sales. However, selling your managed security services isn’t always easy. Your focus and priority is on keeping your clients protected, yet this makes it difficult to find the time to create your own marketing campaigns. But, imagine if you could become a cybersecurity sales expert without doing all the heavy lifting…

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Topics: Sales and Marketing, Cybersecurity and Threat Management, Managed Security Services

The Top 10 Ransomware Attacks of 2017

Posted by Lily Teplow on November 10, 2017

The Top 10 Ransomware Attacks of 2017

Dominating the threat landscape this year, ransomware has become an issue that all modern businesses need to worry about. While ransomware isn’t a new phenomenon, over the years it has grown from a mild annoyance to a shocking financial burden for many individuals and businesses today. Variants such as NotPetya, WannaCry, and Locky are among those that wreaked havoc for businesses worldwide this year—rising to become some of the most damaging ransomware attacks in history.

Recently, the Webroot threat research team released their list of the Top 10 Nastiest Ransomware Profiles, which highlights the most destructive ransomware of 2017. The list illustrates the reality of how cybercriminals will continue to develop new infections and capitalize on reliable, successful attack methods. Keep reading to discover the top ransomware attacks of this past year, what you might need to look out for in 2018, and how you can keep yourself and your clients protected from the threat of ransomware.

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Topics: Information Security, Cybersecurity and Threat Management

5 Steps to Optimizing Your Webinar Strategy

Posted by Lily Teplow on November 3, 2017

5 Steps to Optimizing Your Webinar Strategy

“What’s your current webinar strategy like?”

“Well, I’ve made a point to attend lots of webinars... but I’ve never actually hosted one myself. What should I do?”

This is how 90 percent of my conversations started when talking to our MSP partners at Navigate 2017’s Grow Your Business Hub. Many understood the value of webinars—being able to educate and establish oneself as a thought leader in the industry. However, few actually took the next step to be a part of or host webinars of their own.

If you’re looking to strengthen your webinar strategy and generate more leads, this post will serve as your guide to hosting and executing a successful webinar.

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Topics: Sales and Marketing, Webinar

IT Trick or Treat: Top 5 Scariest Cyber Threats of 2017

Posted by Lily Teplow on October 27, 2017

IT Trick or Treat: Top 5 Scariest Cyber Threats of 2017

We are living in a world where cybercrime is the greatest threat to every business. Today’s news headlines are littered with the latest data breach or attack, and these will only proliferate as the years go on. What’s more, attackers are even broadening their approach to cyberattacks in order to strengthen their potential impact, causing cybercrime damages to cost the world $6 trillion annually by 2021.

A new bar has been set for cybersecurity teams across all industries to defend their assets in the coming year. This is especially important for IT service providers, whose clients are trusting them to keep their IT systems and environments protected from harm. But in order to prepare for the future, sometimes you need to analyze and learn from the past. So, let’s take a look back on the top cyber threats the industry has had to face in 2017.

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Topics: Mobile Device Management and IT Mobility, Cybersecurity and Threat Management, Managed Security Services, Internet of Things

“KRACK” Attack: 3 Major Takeaways for IT Service Providers

Posted by Lily Teplow on October 18, 2017

“KRACK” Attack: 3 Major Takeaways for IT Service Providers

On Monday, a serious weakness was discovered in WPA2, a protocol that secures all modern protected Wi-Fi networks. The flaw allows potential attackers to leverage this vulnerability to break into the WPA2 security model and steal data flowing between wireless devices and the targeted Wi-Fi network. What’s so concerning about this particular attack—dubbed “KRACK,” which is short for key reinstallation attack—is that it works against all modern protected Wi-Fi networks, allowing attackers to not only read and steal information transmitted across Wi-Fi, but also potentially manipulate the data or insert malware.

So, what exactly is this KRACK attack and why is it so threatening? Considering that it is National Cyber Security Awareness Month, it’s even more critical that IT service providers understand what’s at stake given this newfound vulnerability. Here’s everything you need to know about the recent KRACK attack news, who’s most at-risk from this vulnerability, and the steps providers can take to mitigate these risks.

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Topics: Industry News, Cybersecurity and Threat Management

Top 5 IT Security Posts for National Cyber Security Awareness Month

Posted by Lily Teplow on October 13, 2017

Top 5 Cybersecurity Posts for National Cybersecurity Awareness Month

October is known for many things—the oncoming of autumn, pumpkin spice products, and Halloween, to name a few. For IT service providers, however, this month is especially important because it is National Cyber Security Awareness Month.

Every year since 2004, October has been recognized as National Cyber Security Awareness Month in an effort to raise awareness about the importance of cybersecurity. As the threat landscape continues to grow and evolve, more and more businesses are demanding enhanced cybersecurity. Now, it’s up to IT providers like you to fulfill that need with your managed security services. In order to stay up-to-date on the latest threats and provide clients with the resources they need to stay safe online, we’ve rounded up our most popular cybersecurity blog posts from this year. Keep reading for endless tips on how you can increase your clients’ cyber resilience!

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Topics: Industry News, Cybersecurity and Threat Management

How to Equip Your Sales Team for the Pitch and Close

Posted by Lily Teplow on October 11, 2017

If you expect to grow your managed IT services business by closing more prospects, you can't leave your sales team to do all of the work alone. Salespeople can be that perfect combination of charismatic and trustworthy, but none of these skills can be put to use if they also have a limited understanding of your business and services. Your sales team needs to not only understand your products inside and out, but also the capabilities of your organization, as well as internal processes and the benefits of working with your company and solutions.

Once your sales team understands the main selling points for your offering and can discuss them with ease on a pitch or qualifying call, you have to help them communicate this information in a digestible and reader-friendly format that enables the sale. How has your progress been in winning new accounts and growing your business? Learn how to better assist your sales team by keep reading!

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Topics: Revenue Growth and Profitability, Sales and Marketing

6 Ways to Transform Your Website into a Lead-Generation Engine

Posted by Lily Teplow on October 6, 2017

6 Ways to Transform Your Website into a Lead-Generation Engine

Today, a solid presence on the web is a must-have for businesses. A great website can help you drive valuable leads into your sales pipeline and generate a steady stream of prospects to engage with. However, this is all dependent on if you’ve got the right content and layout.

So, what makes an MSP website most successful? Well, I’ve had the chance to look at a look of MSP websites—whether it be in my day-to-day or at the Grow Your Business Hub at Navigate—and I’ve noted a few key essentials. Let’s go over the six elements to include on your website in order to generate more leads and create a positive experience for your users.

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Topics: Sales and Marketing, Website Optimization and Design, Lead Generation

Live from Navigate 2017: Day 3 Coverage

Posted by Lily Teplow on October 5, 2017

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Greetings again from day three of our Navigate 2017 conference, focused on empowering our MSP partners with the tools and insight they need to define their path and achieve success in the IT space.

Day two was jam packed with informative breakout sessions, enlightening keynotes presentations, plenty of announcements and discussions about Continuum Security and much more! To briefly recap all that we covered in the past three days and the fun that we’ve had along the way, take a look at the video below:

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Topics: Business Development and Growth, Industry News, Navigate 2017

Live from Navigate 2017: Day 2 Coverage

Posted by Lily Teplow on October 4, 2017

Live from Navigate 2017: Day 2 Coverage

Greetings again from day two of Navigate 2017, Continuum’s user conference focused on empowering our MSP partners with the tools and insight they need to define their path and achieve success in the IT space.

We saw a lot happen during day one, including Continuum University sales and advanced technical trainings, various breakout sessions ranging from cybersecurity, to business development, to partner success, and finally an inspiring (and daunting) keynote from infamous hacker Kevin Mitnick. Riding off the coattails of an eventful and successful day one, here’s a look at what day two of Navigate 2017 had to offer.

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Topics: Business Development and Growth, Cybersecurity and Threat Management, Navigate 2017

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