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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

Featured Post

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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Lily Teplow

Lily is a Content Marketing Manager at Continuum and is passionate about helping businesses solve their biggest challenges. She is responsible for managing Continuum’s MSPblog and writing on a variety of topics, from sales and marketing to cybersecurity, helping establish authority in the MSP market. Lily is also a seasoned content creator and has supported Continuum’s PR and media efforts. In her spare time, Lily enjoys singing, traveling the world, and cheering on her favorite Boston sports teams!
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Recent Posts

7 Steps for Hiring a Rockstar MSP Sales Rep

Posted by Lily Teplow on January 19, 2018

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The global demand for managed IT services is greater than ever before. Analysts suggest that the emergence and proliferation of new trends, cloud and security technologies will drive the overall market to $268.25 billion by 2022. And a big part of that market will be comprised of MSPs who cater to small- and medium-sized businesses. Just like yourself!

Now, how can you position yourself to grab a well-deserved slice of that very lucrative managed services pie? A great place to start would be to hire an MSP sales representative. The rockstars of the MSP sales community can not only land you the new clients you need to grow your business, but will also qualify them to make sure they are bringing on great fits for your MSP company.

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Topics: Business Development and Growth, Sales and Marketing

Partner Spotlight: How to Become a Recognized MSP

Posted by Lily Teplow on January 17, 2018

Partner Spotlight: How to Become a Recognized MSP

Today’s managed service providers (MSPs) play a critical role in overseeing IT functions and helping organizations achieve their business and technology goals. While every MSP strives to be the best in the market, only few can actually claim the title.

If you’re looking to take your managed services business to the next level in 2018, read on to hear advice from a leading MSP on what it takes to make it to the top.

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Topics: Business Development and Growth, Service Delivery and Operational Efficiency

Happy New Year! Here's to a Successful 2018

Posted by Lily Teplow on January 1, 2018

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Happy New Year to all! 2017 was a remarkable year for the IT industry on a number of levels. Although we saw some challenges—specifically as it relates to cybersecurity—the developments in the IT market as a whole are very promising for MSPs and IT service providers. But before we set our sights on what we will achieve in 2018, let’s take a quick look back on the major accomplishments of the past year.

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Topics: Industry News

The Top 5 MSP Blog Posts of 2017

Posted by Lily Teplow on December 29, 2017

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What are your New Year’s resolutions for 2018? Maybe you’re hoping to devote more time to growing your managed services business, fill your lead pipeline or break into the cybersecurity space. These are all great goals to have, but to actually achieve them, you might need a little help.

Lucky for you, we’ve rounded up our top five posts from the MSPblog this year. With tips and best practices on optimizing your technical team, mastering the MSP sales process, incorporating security into your tech stack and much more, you’ll be set up for success in the new year. Take a look at our top posts below to get a head start on your resolutions!

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Topics: Business Development and Growth, Sales and Marketing, Cybersecurity and Threat Management

Your 2018 Business-Wide Success Guide | Part 5: Evaluating Vendor Relationships

Posted by Lily Teplow on December 27, 2017

Your 2018 Business-Wide Success Guide | Part 5: Evaluating Vendor Relationships

The IT channel has evolved immensely over the past decade or so—giving way to a new, complex environment that now requires you to obtain a variety of products or services from third-party vendors. But for many MSPs and IT service providers, selecting the right vendor(s) for your business and maintaining those relationships can be a difficult task. In turn, this has led to a sort of see-saw dilemma; with your vendor relationships on one side and your customer relationships on the other. The reality is that most MSPs spend their time focusing on the latter. However, today’s most successful MSPs not only value their vendor relationships, but give them equal or more attention and care than their customer relationships.

We’ve officially reached the end of our series, Your 2018 Business-Wide Success Guide, which is designed to help you plan for and achieve success in the new year. Each post dug into a specific department of your business, helping establish a success plan with useful and tangible strategies. In part four, we talked about which financial metrics you should track and measure in order to optimize your financial health. In this last installment, you’ll learn how to build strong relationships with your vendors and get more value out of your partnerships.

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Topics: Business Development and Growth, Vendor Management

Marketing Made Easy: Content that Generates the Most Leads

Posted by Lily Teplow on December 26, 2017

As an MSP, you’ve already mastered the art of modern IT, but can you say the same when it comes to marketing? If the basics of marketing don’t come naturally to you or your business, don’t fret. We’re taking a 101 approach to show you how to grow your managed IT services business by creating the best content, content that will actually generate leads for your company.

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Topics: Sales and Marketing, Inbound Marketing

How to Deliver Outstanding Customer Service

Posted by Lily Teplow on December 21, 2017

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If you’re going to maintain a steady flow of monthly recurring revenue, you need to build long-lasting business relationships with your customers. Great customer service is key to making this happen, yet many IT service providers struggle in this area. So, how can you take your customer service from just average to word-class?

I recently sat down with Phil Holbrook, Help Desk Technician at Continuum and winner of HDI Steel City's Desktop Support Technician of the Year award, which is given only to those who have gone above and beyond for their company and for their customers. We discussed the importance of customer service and the strategies IT service providers can put into practice to enhance their own customer service levels. Keep reading to discover Phil’s top tips for customer service success!

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Topics: Help Desk, Customer Service

Your 2018 Business-Wide Success Guide | Part 1: Growth Planning

Posted by Lily Teplow on November 29, 2017

Your 2018 Business-Wide Success Guide | Part 1: Growth Planning

Whether we like it or not, this year is quickly coming to a close. As we set our eyes on 2018, it’s only natural to start thinking about the best path forward. But how can you ensure that your business is set up for future success?

Introducing Your 2018 Business-Wide Success Guide! This series is designed to help you plan for and achieve success in the year to come. Each of the following five posts will dig into a specific department of your business. We’ll be able to reflect on and assess your efforts of the past year, as well as establish a success plan going forward. You’ll also hear from experts on each subject along the way, providing you with tangible tips and tricks to get ahead—and stay ahead—in the new year.

Keep reading to discover how you can start planning for growth in 2018, one department at a time.

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Topics: Business Development and Growth, Sales and Marketing

Techie Gift Guide: 10 Awesome Gadgets and Gift Ideas

Posted by Lily Teplow on November 24, 2017

Techie Gift Guide: 10 Awesome Gadgets and Gift Ideas

Looking for gift ideas for that special techie in your life (even if said "special techie" is you)? With today being Black Friday, the gift giving season is officially here. However, to save you some time and aisle wandering, we’ve rounded up some of the most fun and useful tech products out there.

Keep reading to discover ten gadget gifts to put on your list this holiday season.

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On This Thanksgiving, We're Thankful for You!

Posted by Lily Teplow on November 23, 2017

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Oh, Thanksgiving; a time for family, friends, food and football. But let us not forget that Thanksgiving is also a day of giving thanks (it's in the name after all). So, today, we'd like to take the time to offer a sincere "thank you" to all of our Continuum partners. 

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