MSP Blog Logo

Cyber Security

Business Growth

Sales and Marketing

IT Services


Empowering Your MSP Business to Grow and Prosper—One Post at a Time


Featured Post

The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

Read Now

Lily Teplow

Lily is passionate about storytelling, marketing, and helping businesses solve their biggest challenges. In her role as Public Relations and Media Specialist at Continuum, she is responsible for enhancing the company’s voice and presence through online and offline channels. With a background in communications and content creation, Lily is a seasoned and established writer in the IT industry. In her spare time, Lily enjoys traveling the world and cheering on her favorite Boston sports teams.
Find me on:

Recent Posts

Partner Spotlight: Working with the NOC for Upgraded Support, Skills, and Scalability [VIDEO]

Posted by Lily Teplow on February 5, 2019

Most managed services providers (MSPs) are no stranger to the struggle of finding qualified candidates for technical jobs. Especially those who are running a lean operation—every hire and every team member is critical. But in order to scale and support the needs of your clients, how can you right-size your team without breaking the bank?

In this partner spotlight, Tandem Systems, an MSP based just outside of Manchester in England, shares how they have more confidence going out to market because they’re backed by Continuum’s Network Operations Center (NOC) team.

Read More

Topics: RMM, IT Services, Continuum

Which Major Forces Will Disrupt the MSP Market in 2019?

Posted by Lily Teplow on January 15, 2019

This year has already brought a lot of channel activity; whether through mergers and acquisitions—for both vendors and service providers—the naming of new CEOs and executives, or things to look out for in 2019. But which of the major trends in the market are actually worth watching?

To answer this question and more, I sat down with Continuum CEO Michael George. Recently, Michael shared his predictions for the managed services industry, alluding to three major forces that will disrupt the market. Keep reading for a deeper dive into these three forces, including exclusive insight from Michael on how to align your MSP business for success in 2019.

Read More

Topics: Business Growth, IT Services

7 Reasons Every MSP Should Adopt Inbound Marketing

Posted by Lily Teplow on January 9, 2019

The advent of inbound marketing has leveled the competitive playing field. Size no longer matters, because Web-based marketing is entirely accessible and extremely affordable. These seven concepts define key differences between inbound and outbound marketing and explain why every MSP should adopt an inbound approach to marketing.

Read More

Topics: Sales and Marketing

Expert Hacks to Improve Your Google Ranking

Posted by Lily Teplow on December 19, 2018

With over 90 percent of online experiences beginning with a search engine, online and web-based marketing has become a main sales channel for modern businesses. However, even the best-looking websites aren’t worth much if nobody can find them. This is where Search Engine Optimization (SEO) and Google rankings come into the picture.

It seems like every business is eager to claw their way to the top of Google’s result page, but what’s the key to beating out your competition? To find this answer and more, I sat down with Audane Leger, Digital Marketing Specialist at Continuum and resident SEO connoisseur. Keep reading to discover her tips on how to improve your Google ranking and make your way to page one.

Read More

Topics: Sales and Marketing

Continuum Awarded with Three New Accolades

Posted by Lily Teplow on December 13, 2018

As the saying goes, “Tis the season to be jolly,” and we’re especially jolly about some recent accolades awarded to Continuum and our team. Not only do these reflect the innovation we’re bringing to the industry, but also our commitment to empowering our partners with best-in-class solutions.

So without further ado, let's take a look at three new awards and recognitions Continuum is adding to its trophy case.

Read More

Topics: IT Services, Continuum

5 Non-Monetary Compensation Strategies Every MSP Should Be Using

Posted by Lily Teplow on December 12, 2018

Money is many things, but it isn’t everything. It can be tough out there for managed IT services providers who want retain top talent but don’t always have the means to pay them. Luckily, there are several non-monetary ways that you can offer your employees compensation that actually help to enrich your staff’s daily work environment.

In the spirit of the upcoming new year, look to incorporate these non-monetary compensation strategies. As a result, you could see a more positive company culture, more engaged employees, and a more loyal, productive workforce.

Read More

Topics: Business Growth

8 Security Metrics All MSPs Should Be Tracking

Posted by Lily Teplow on December 11, 2018

As you begin to offer clients with a comprehensive cyber security solution, one of the first steps you should take is to identify which security metrics you need to measure. Why? Because you simply can’t manage what you don’t measure.

While some aspects of security—such as the integrity of the solution or provided peace of mind—may be difficult to quantify, below we’ve compiled eight essential security metrics that every MSP should be tracking.

Read More

Topics: Cyber Security

Breaking Alert Issued Against SamSam Ransomware

Posted by Lily Teplow on December 4, 2018

On Monday, December 3, the FBI and Department of Homeland Security (DHS) issued an alert for SamSam ransomware—also known as MSIL/SAMAS.A—after identifying certain cyber threat actors using the ransomware to target industries in the United States and worldwide.

In this post, we cover the breaking news and what MSPs should take note of, how the SamSam ransomware works, and what you can do to protect against it.

Read More

Topics: IT Services, Cyber Security

Partner Spotlight: Our Journey from 1,000 to 100 Tickets a Day [VIDEO]

Posted by Lily Teplow on December 3, 2018

Many MSPs are familiar with the concept of ticket fatigue; when you or your techs can’t perform at the high-level of service your clients need, all because of the sheer amount of alerts that consume your day-to-day. Before becoming a Continuum partner, DS Tech was no stranger to ticket fatigue.

In this partner spotlight, DS Tech shares their story of how they leverage Continuum to not only reduce their daily number of tickets, but become more efficient and able to better service their clients.

Read More

Topics: IT Services, Continuum

The Top 5 MSP Blog Posts of November 2018

Posted by Lily Teplow on November 29, 2018

What are the keys to an MSP marketing plan for 2019? How can you explain the cloud to your clients? What tools are needed to build a cyber security offering? We answer these questions and more in our monthly roundup of the MSPblog's most popular posts.

See below for the top five blog articles our readers couldn’t get enough of this November.

Read More

Topics: Business Growth, Sales and Marketing, Cyber Security

RMM 101: Must-Haves for Your IT Management Solution
MSP Guide to Managed Services SLAs  [white paper]