Empowering Your MSP Business to Grow and Prosper—One Post at a Time

Dealing with today’s threat landscape can put a burden on most IT and security service providers. There are serious, complex issues you need to solve for your SMB clients—including phishing, brute-force attacks, the dark web, and much more. Without the proper knowledge, technology, and enablement materials, the promise of building an enduring security line of business could be shattered. 

To provide MSP with everything they need to emerge as cyber security leaders, Continuum is introducing its Global Cyber Security Roadshow! Keep reading to discover what you’ll learn, where we’re heading and why you’ll want to be there.

Marketing is essential to growing your business, yet it doesn’t come as naturally to most MSPs. But it’s OK, that’s exactly why we created the Grow Your Business Hub—an all-inclusive marketing support hub at Navigate where we work with hundreds of Continuum partners to identify and support their key marketing growth initiatives.

Last week at Navigate 2018, the Grow Your Business Hub team and I had some great conversations around MSP sales and marketing. If you recognize room for improvement in your marketing endeavors, the good news is that you're not alone. Here are some of the most frequently asked marketing questions we heard from MSPs at each station.

Did you know that October is National Cyber Security Awareness Month? As a collaborative effort between government and industry, National Cyber Security Awareness Month (NCSAM) was created fifteen years ago, and is now observed each year to ensure everyone has the resources they need to stay safer and more secure online.

As an MSP, online security is top-of-mind for you and your clients. Most places we go, there’s a network connection for us to link up to—a gateway into the World Wide Web, its endless information, and being able to connect with each other. But how can you protect your clients (and yourself) when browsing online?

Here are four tips you can share with your employees and clients to ensure better security while online.

Greetings again from day three of our Navigate 2018 conference, focused on empowering our MSP partners with the tools and insights they need to define their path for success in the IT space.

Day two was jam packed with an insightful CEO roundtable, a presentation of Continuum’s product roadmap, celebrity keynote Barbara Corcoran, and much more. To briefly recap all that we covered in the past three days and the fun that we’ve had along the way, take a look at our video below:

Greetings again from day two of Navigate 2018, Continuum’s user conference focused on empowering our MSP partners with the tools and insights they need to achieve success in the IT space.

Day one was full of value, including various breakout sessions, one-on-one marketing consultations at the Grow Your Business Hub, the opening of the Cyber Attack Simulator, and of course, an inspiring keynote address from our very own Michael George.

Riding off the coattails of an eventful and successful day one, here’s a quick look at what day two of Navigate 2018 had to offer.

Greetings from Boston at Navigate 2018, Continuum’s user conference focused on empowering our MSP partners with the tools and insight they need to define their path and achieve success in the IT space. Over the next three days, we will be live blogging this great event—covering all the valuable content, announcements, and highlights that Navigate has to offer.

Here are our top stories from the first day of Navigate 2018.

What is one of the worst things an MSP can hear? “You’re fired!”

When a client leaves you, that’s called churn… and it’s really bad for your business. Churn not only represents a client leaving, but it can be incredibly costly to replace that business. It’s important to minimize client churn and therefore, you need to be able to identify the early signs of churn so you can reduce the chance that your client leaves you.

The right industry conference can be a game changer for your business, and when done the right way, it can present a goldmine of opportunities. However, with so many conferences and events taking place these days, it can be difficult to know where to spend your time and how to get the right return on investment (ROI).

In this post, we’ll dive into what to do before, during, and after industry conferences to ensure you’re making the most of your time. Also, with Navigate 2018 fast approaching, we’re offering a few special tips for our partners and attendees.

If you’ve been on LinkedIn recently, you’ve probably seen the #NextGenMSP challenge floating around. Started by Continuum, this challenge engages MSPs and asks them to post a video sharing their top growth tips for the next generation of MSPs. 

With over 60 videos and counting, the challenge has taken over our LinkedIn feeds. These videos contain excellent pieces of advice from fellow IT providers, MSPs, and vendors. We noticed a couple key trends and themes, so we’ve decided to consolidate these to bring you the best pieces of advice we’ve heard thus far.

On Thursday, Hurricane Florence is set to make landfall along the U.S. east coast. With officials warning that the Category 4 storm might produce catastrophic flooding and rain, we wanted to provide a quick update to Continuum partners who are serving customers in the affected area, and add support we are able to provide.