Did you know that it is six to seven times more expensive to acquire a new customer than it is to retain an existing one? As a managed services provider (MSP), you know this first hand. Finding and closing a new client deal takes time and money, and that’s before you’ve even factored in onboarding! Many businesses are under the impression that acquiring and adding new clients is what keeps them successful. While this is a factor, in reality, a long-term client is of much more value than a single-deal client. When you focus your attention on existing clients and retaining them for a longer lifecycle, you’ll be able to build a revenue foundation that is more profitable and predictable. Let’s take a deeper look into how you can do just that.
I’m writing this new blog series in the hopes of helping you increase your client retention and revenue through onboarding best practices and strategies. Throughout the series, you will learn how to analyze your client journey from the client’s perspective, effectively structure your onboarding experience for maximum impact, successfully demonstrate your value and set the stage to build lasting client relationships by leveraging a customer-centric model. Each post in this series is designed to build upon the previous, so be sure to come back regularly as we provide you with top tips for enhancements, homework questions to consider, and helpful templates to aide in elevating your client onboarding journey.