March may be the most superstitious month of 2015. Think about it: next Friday is the ominous Friday the 13th, then comes the fateful Ides of March on the 15th, and of course who can forget the luckiest day of the year—St. Patrick’s Day!
With all the talk of good luck and bad luck swirling around, it can be easy to attribute your successes and slip-ups to the capricious nature of March. But, I’m a skeptic, and when it comes down to data, there’s just no opportunity for MSPs that leave it up to the fates. Data loss can cripple a business in seconds and there are good stats that show many businesses close their doors shortly following a major data disaster. However, most business are focused on—just that—their business, not their BDR plan, leaving it up to their MSP to ward off any and all bad luck data loss can cause.
But, instead of peering into a crystal ball, MSPs need to have a business continuity strategy for each of their clients so when the inevitable occurs, the right BDR solution is in place. That solution can be so seamless, they’ll think their data is backed up by four-leaf clovers! Here’s a couple of things to look out for so your clients keep their good data “luck,” and you can keep that pot of gold.
24x7x365 Fully Managed Support
Disasters never seem to happen during normal business hours, so you’ll need BDR that’s always on and ready to handle anything. With a fully managed solution, there’s a team that’s constantly ensuring backups are run on time and data syncs are successful. You’ll know as soon as hardware fails, and your clients will have support available at any time. Additionally, you’ll spend less time on service issues, less money on hiring technicians, and will get more sleep knowing your clients’ data is constantly protected from threats.
Downtime can be the demise of many businesses, so why risk lengthy outages as a result of older BDR technology? With cloud-based BDR, data can be continuously synced and replicated across multiple data centers. And, when disaster strikes, virtual machines can spin up to replicate your client’s entire site, allowing their business ops to continue without missing a beat. The risk of external attack is also minimized with data encryption and DDoS protection.
Flexibility and Scalability
Why pay for more than you need? Try a flexible model with pooled storage to meet the data needs of all your clients and maximize your profit margins consistently as your business grows. Since BDR is essential to all businesses, you should be able to offer it to all your clients under a profitable business model, regardless of their other IT needs.
Are you feeling lucky? Well, are ya?
As I just mentioned, every business needs an effective BDR solution that meets their data needs. However, not every potential client may realize just how necessary it is. Maybe they have outdated solutions, or maybe it’s only 9-5 protection. Maybe they are just hesitant to get started.
If that’s the case, then they either don’t fully understand the huge risk they are taking, or they feel pretty lucky! In any event, all luck runs out, and it’s up to trusted MSPs to keep your clients’ business profitable in those unlucky times when disaster strikes.
Sobering BDR Stats
For those seemingly lucky, hard-to-convince clients, have them consider these stats:
- Less than 10% of businesses without a BDR solution survive.
- The average cost of a data-loss incident is approximately $10,000.
- Over $12 billion per year is lost every year from data loss in the U.S.
- 93% of companies that lost their data for 10 days or more filed for bankruptcy within one year of the disaster; 50% filed for bankruptcy immediately.
- One out of five SMBs will suffer a major disaster causing the loss of critical data every five years.
- The biggest causes for data loss are hardware/system failure and human error.
Just like Clint Eastwood once asked, are your clients feeling lucky? Are they really feeling that lucky? The risk is just too great to rely on luck if they have a subpar BDR solution or no solution in place. By providing them with a flexible, lightweight, cloud-based BDR client with continuous backup and secure encryption, you’ll be minimizing their risk and growing your business with a simple and profitable strategy. So, forget about the Ides of March and the other holidays—utilizing an effective BDR solution allows MSPs to make their own luck.
By Paula Rhea
By Gretchen Hoffman