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What would you do if you lost everything?
This is the question that World Backup Day prompts you to consider when you land on the awareness website. I challenge you to ask the small and medium-sized businesses that you serve this very same thing. Clients and prospects may consider backup and disaster recovery (BDR) services as an unnecessary, costly add-on, but that's because they haven't been hit with business-crippling data loss...yet. With 113 phones being stolen or lost every minute and 10% of computers being infected with viruses each month, they can't afford to put backup in the back seat.
In honor of this backup appreciation day, we're taking the World Backup Day Pledge and sharing our top 5 BDR blog posts.
"I solemnly swear to backup my important documents and precious memories on March 31st."
Yep, we've taken the pledge and encourage you to do the same, taking it one step further! We ask that you educate all of your clients on the importance of backup, encouraging them to invest in a secure and reliable BDR solution.
Need help communicating the business value of backup? These blog posts should do the trick...
Don't Let Clients Rely on Luck When It Comes to BDR
March may be the most superstitious month of 2015. Think about it: next Friday is the ominous Friday the 13th, then comes the fateful Ides of March on the 15th, and of course who can forget the luckiest day of the year—St. Patrick’s Day!
With all the talk of good luck and bad luck swirling around, it can be easy to attribute your successes and slip-ups to the capricious nature of March. But, I’m a skeptic, and when it comes down to data, there’s just no opportunity for MSPs that leave it up to the fates. Data loss can cripple a business in seconds and there are good stats that show many businesses close their doors shortly following a major data disaster. However, most business are focused on—just that—their business, not their BDR plan, leaving it up to their MSP to ward off any and all bad luck data loss can cause.
BDR Facts that Might Shock You: Pop Quiz!
Every company should have a back up and disaster recovery (BDR) solution, and because of that it can be difficult to take a step back and have a larger view of BDR across multiple industries. To complicate things even further, not all companies have the same requirements for backup and disaster recovery; for example, clients in the healthcare vertical must maintain HIPAA standards across all servers and endpoints; financial institutions must adhere to multiple compliance regulations; and other industries may not have any regulations at all, other than the ones that are self-imposed at the organizational level.
The More SMBs Know: BDR Edition
Managed IT service providers are experts in their field (and often in many others as well). Day in, day out, they are focused on a variety of services and issues that are commonplace in the channel: closing tickets, providing support, meeting client needs, and growing business, among many others.
However, time and time again, MSPs find that there is a significant disconnect between the services that MSPs provide and the IT issues SMB clients feel are critical to the success of their business. This can lead to a situation where MSPs are providing all the services requested by their client, but not all the services the client optimally needs. Specifically, many SMBs have gaping holes in their BDR and security strategies that they don’t know even exist.
World Backup Day Showcases Urgency of BDR: How MSPs Can Capitalize
World Backup Day is tomorrow! Are you observing this significant holiday? While it may not get the press or be as celebrated as the other unofficial holiday this week—April Fool’s Day—it’s very likely that World Backup Day could benefit millions around the world.
World Backup Day started as an initiative on Reddit.com on March 23, 2011. From the simple idea that there should be a "Back-Up Day," a day when everyone remembers to check that they have good back-ups of all their treasured data,” it has grown significantly. In just four short years the site looks slick and has received corporate sponsorships to get the word out.
Still, it appears that World Backup Day does not have the awareness and recognition among the general public that it should.
And in honor of World Backup Day, we have exciting news:
Introducing Continuum BDR, Our Fully Managed Backup Solution
Just in time for World Backup Day, a day commemorating the indispensable role backup plays in data preservation, we are excited to introduce Continuum BDR, our fully managed backup and disaster recovery (BDR) platform!
Continuum BDR is fully managed by our industry-leading Network Operations Center (NOC), a team of 650+ certified technicians that proactively monitor, troubleshoot and remediate any problems to ensure backups run 24x7x365 for the small to medium sized business clients of our partners. These proactive services coupled with issue resolution minimize the time MSPs will spend dealing with BDR, allowing them to focus on strategies for business growth, rather than day-to-day IT issues.
By Steve Lowing
By Meaghan Moraes