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How to Get More out of Your Vendor Relationships

Posted May 25, 2016by Joseph Tavano

The IT channel has evolved quite a bit over the past decade. No longer are IT companies described as VARs, resellers or distributors to their vendors, but rather, they are partners. So how do you get more value out of your vendor relationships?

On this episode of MSP Radio, we chat with Chris Johnson, Co-Founder and CEO of Untangled Solutions, about how to build strong relationships with your vendors and get more value out of your partnerships. 

Listen now and don’t forget to check out our previous show with Chris about building profitable pricing packages:

After the show, go to to get our new Social Media ebook.


Questions or comments on this episode? We want to hear from you. Email us at

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Joseph Tavano is Senior Content Marketing Manager at Continuum, with more than 14 years of experience in content creation, content marketing, event marketing, marketing communications, demand generation and editorial across a range of industries. He is the author of several eBooks, blog posts, thought-leadership articles and other marketing and product collateral that enable Continuum partners and IT service providers in the channel to make their businesses stronger and grow their profits. In 2016, he launched the Continuum Podcast Network, which publishes multiple shows every week and reaches tens of thousands of IT professionals every year. A native of Boston, he holds bachelors in English and History from Suffolk University and resides in Salem, Massachusetts.

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