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5 Ways to Improve Your MSP Service Level Agreement (SLA)

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5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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Introducing: A Kit That Helps You Sell Your Business Continuity Solution!

Posted September 21, 2016by Joseph Tavano

Whether you are getting started with selling backup and disaster recovery in your MSP business or looking for a boost to your existing sales efforts, our Business Continuity Sales Success Kit can help you close more deals and win more clients. Designed to be used throughout your sales funnel, from lead generation to presentation to contract signing, this kit provides ample resources that can be completely customized to best suit your business, as well as actionable, informative and educational content—such as scripts, talk tracks and more—to train new sales team members about the unique benefits and sales propositions inherent to backup and disaster recovery platforms.

While it may be used with any BDR sales, The Business Continuity Sales Success Kit is designed to be used seamlessly with Continuum BDR, our fully-managed backup and disaster recovery platform. MSPs who leverage the kit in conjunction with offering Continuum BDR will find it an excellent complement to the features and benefits it provides as well as other marketing materials you may already be using for the platform.

Inside the Business Continuity Sales Success Kit, you will find

  • Customizable, white label sales and marketing collateral, including
    • Emails
    • Website copy
    • Worksheets and checklists
    • Presentation materials
    • And more
  • Informative and educational content, including
    • Discovery questions
    • Talking points
    • Voicemail scripts
    • Presentation tips
    • And more
  • A “getting started” guide, detailing how and when to use each component of the kit in your sales process


Click here to download your copy of the Business Continuity Sales Success Kit today!

BDR Sales Success Kit

Joseph Tavano is Senior Content Marketing Manager at Continuum, with more than 14 years of experience in content creation, content marketing, event marketing, marketing communications, demand generation and editorial across a range of industries. He is the author of several eBooks, blog posts, thought-leadership articles and other marketing and product collateral that enable Continuum partners and IT service providers in the channel to make their businesses stronger and grow their profits. In 2016, he launched the Continuum Podcast Network, which publishes multiple shows every week and reaches tens of thousands of IT professionals every year. A native of Boston, he holds bachelors in English and History from Suffolk University and resides in Salem, Massachusetts.

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