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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

Featured Post

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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5 Steps to Optimizing Your Webinar Strategy

Posted by Lily Teplow on November 3, 2017

5 Steps to Optimizing Your Webinar Strategy

“What’s your current webinar strategy like?”

“Well, I’ve made a point to attend lots of webinars... but I’ve never actually hosted one myself. What should I do?”

This is how 90 percent of my conversations started when talking to our MSP partners at Navigate 2017’s Grow Your Business Hub. Many understood the value of webinars—being able to educate and establish oneself as a thought leader in the industry. However, few actually took the next step to be a part of or host webinars of their own.

If you’re looking to strengthen your webinar strategy and generate more leads, this post will serve as your guide to hosting and executing a successful webinar.

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Topics: Sales and Marketing, Webinar

How to Become an Expert on HIPAA Compliance

Posted by Britany DiCicco on November 2, 2017

How to Become an Expert on HIPAA Compliance

All the sensitive data that’s created and stored today—especially within the healthcare industry—has caused an increased demand for special attention, meaning that it’s more important than ever for managed service providers (MSPs) to fully understand HIPAA compliance. Not only does this mean knowing what it is, but what you need to do to be HIPAA compliant and what the consequences entail if you try to serve clients in the healthcare field without being compliant.

As mentioned in my previous blog, privately owned medical practices are becoming a principal target of cyber-attacks; therefore, the medical industry needs to be well prepared to prevent such threats from penetrating their network. As doctors are not usually security experts, they rely heavily on their MSPs to make sure they have the proper tools in place to maintain HIPAA compliance and protect them from cybercrime. Here are some key strategies that will help you become an expert on HIPAA compliance and uphold your promises to healthcare clients.

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Topics: HIPAA, Healthcare IT, Cybersecurity and Threat Management

The Evolution of Antivirus: Part Two

Posted by Meaghan Moraes on November 1, 2017

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As the conversation around cybersecurity shifts in tone, managed service providers (MSPs) are starting to rework the delivery of their services in tandem with the changing market. So, what do these shifts entail exactly? In The Evolution of Antivirus: Part One, we looked at what has been traditionally referred to as “antivirus,”  and how it can (and should) be thought of as complete endpoint protection—because security is no longer a general means of “protection.” Today, it should be seen as a multi-layered approach to securing specific client vulnerabilities and ensuring all endpoints are fully damage controlled.

In the second part of this series, we’ll focus on the strategic ways MSPs can adapt to this demonstrative need to effectively manage all endpoints—through the right security strategy and expertise—and set their business up to scale. Cyber threats will continue to change business as we know it, so here are some key ways to keep the cards in your favor.

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Topics: Cybersecurity and Threat Management, Managed Security Services

3 Steps to Delivering Profitable Security Services

Posted by Brian Downey on October 31, 2017

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With the constant influx of threats and attacks, today’s cyber landscape may seem daunting—even downright scary—to most businesses. However, this evolving landscape presents a big opportunity for IT service providers looking to offer reliable cybersecurity services to clients. So, how can you ensure that these services will be profitable in years to come?

Clients are now looking to you to provide a comprehensive security environment, detect potential threats, and remediate said threats before they are able to do damage. In a recent webinar, I walked through the specific steps IT providers should take to deliver profitable security services. As a recap, I’d like to outline the three key takeaways so you can understand what it takes to properly deliver security services to your clients.

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Topics: Cybersecurity and Threat Management, Managed Security Services

How to Take the Fear Out of Cybersecurity Sales: The Hallo-Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 30, 2017

How to Take the Fear Out of Cybersecurity Sales

There’s no denying the need for effective cybersecurity services in the small- and mid-sized business (SMB) market today—but IT providers need to have the right go-to-market strategy in order to effectively demonstrate their value and win security business. In this special Halloween edition of The Weekly Byte, we explore how to take the fear out of cybersecurity sales!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

IT Trick or Treat: Top 5 Scariest Cyber Threats of 2017

Posted by Lily Teplow on October 27, 2017

IT Trick or Treat: Top 5 Scariest Cyber Threats of 2017

We are living in a world where cybercrime is the greatest threat to every business. Today’s news headlines are littered with the latest data breach or attack, and these will only proliferate as the years go on. What’s more, attackers are even broadening their approach to cyberattacks in order to strengthen their potential impact, causing cybercrime damages to cost the world $6 trillion annually by 2021.

A new bar has been set for cybersecurity teams across all industries to defend their assets in the coming year. This is especially important for IT service providers, whose clients are trusting them to keep their IT systems and environments protected from harm. But in order to prepare for the future, sometimes you need to analyze and learn from the past. So, let’s take a look back on the top cyber threats the industry has had to face in 2017.

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Topics: Mobile Device Management and IT Mobility, Cybersecurity and Threat Management, Managed Security Services, Internet of Things

5 Proven Ways to Optimize Your Website and SEO Strategy

Posted by Mariam Ahmad on October 26, 2017

5 Proven Ways to Optimize Your Website and SEO Strategy

Let’s face it: we’re living in a digital age, which means that your website has become a 24x7x365 selling tool. Whenever a user or business is experiencing a particular problem, they turn to search engines like Google and click on the most relevant result. As an IT service provider, you’re in the business of solving problems, so how can you ensure that your website appears on that first page?

The traffic you capture via organic search is free, and having a solid search engine optimization (SEO) strategy is an extremely effective way to drive qualified traffic to your website. To do this successfully, however, IT service providers need to understand the most important elements of SEO and implement the best tactics. In this post, we’ll dive into the five proven ways you can strengthen your website and SEO strategy, increase your rankings and optimize your online presence. Let’s get started!

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Topics: Sales and Marketing, Website Optimization and Design, Search Engine Optimization

The Evolution of Antivirus: Part One

Posted by Meaghan Moraes on October 25, 2017

The Evolution of Antivirus: Part One

In the past couple of years alone, the threat landscape has changed drastically. Viruses, Trojans, malware and similar programs are now a reality for modern businesses. Consequently, the need to vigilantly protect your clients’ endpoints from these threats is critical—and sometimes downright scary. With Halloween right around the corner, the conversation on where and how cyber attackers are haunting your clients’ systems is more timely than ever.

For many IT service providers, the shift in the threat landscape has led to a similar shift in how you define cybersecurity solutions. “Antivirus,” for instance, has become an outdated term. Antivirus is most commonly thought of as “a product that stops bad programs from infecting your device.” However, calling this “antivirus” is similar to calling every carbonated beverage “Coke.”

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Topics: Cybersecurity and Threat Management, Managed Security Services

How to Work More Efficiently with Automation

Posted by Tara Callinan on October 24, 2017

How to Work More Efficiently with Automation

Whether you’re a sole service provider or part of a small team operating within a larger company, you know how hard it can be trying to complete work using disconnected tools. That's why you need Service Operations Automation (or ServOps for short)—a new type of technology that’s going to streamline your daily workflows so that you can operate more efficiently than ever before.

If you’re an IT service provider who continues to waste hours of their working week on inefficient, manual admin tasks—like updating timesheets or responding to client requests—you could end up losing $52,000 in revenue each year! With 2018 just around the corner, it's time to automate your operations in a way that's going to boost profits and productivity so that you can truly focus on doing the work you love. Here’s how:

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Topics: Client Acquisition and Management, Service Delivery and Operational Efficiency

Four Ways to Generate New Leads Using LinkedIn: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 23, 2017

Generating Leads on LinkedIn

LinkedIn is one of the largest and most successful B2B networks that exists today—but are you using it as a lead generation tool? With the right combination of LinkedIn features, functionality, and a few best practices, you can transform the platform into a robust selling tool for your business. In this episode of The Weekly Byte, we show you how to take capitalize on all that LinkedIn has to offer from a lead and demand generation perspective!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

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