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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

Featured Post

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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Partner Spotlight: How Offloading Project Work Results in Happier Technicians

Posted by Lily Teplow on April 6, 2018

How Offloading Project Work Results in Happier Technicians

When it rains, it pours. In the IT industry, this is often the rule rather than the exception. The constant putting out of fires or buildup of tickets can put a lot of strain on your business—especially on your team of technicians.

Technicians are the backbone of your managed services business, and your success relies on the quality and caliber of this team. Yet when their value is being barred by menial tasks day in and day out, it can create inefficiencies, cause you to miss out on revenue-generating projects and ultimately, lead to technician churn.

Despite these challenges, some MSPs have found a way to maintain a happy technician team; and the secret lies in offloading project work. I recently sat down with Eddie Phillips, chief operating officer at Shield Networks, to discuss how he uses Continuum Tech Advantage to offload project work to the NOC and create a healthier work-life balance for technicians.

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Topics: Network Operations Center, Workforce Optimization and Employee Retention

What's the Best Way to Reduce Client Churn?

Posted by Lily Teplow on April 5, 2018

tracking-managed-services-satisfaction

Customer satisfaction is the number one way to ensure your continued success as a managed IT services provider (MSP)—and a customer satisfaction survey is one of the best ways to see how you’re performing. The data from a customer survey offers extremely valuable feedback, which you can funnel back into your business to improve your service offering.

However, writing an effective survey that people will actually fill out can be a real challenge. Here are a few tips for getting started.

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Topics: Business Development and Growth, Customer Service, Client Acquisition and Management

Metrics That Make Money: Learnings from an MSP Acquisition

Posted by Martijn van der Schaaf on April 4, 2018

Metrics That Make Money: Learnings from an MSP Acquisition

In 2015, I made the surprising discovery that there was no easy-to-use, powerful PSA tool available for MSPs. I searched and searched, yet I couldn’t find the low-complexity, low-cost solution I was looking for. So, I decided to take matter into my own hands. 

After more than 13 years of being an MSP, we sold our business in 2016 in order to launch Computicate PSA, an easy-to-implement PSA platform that MSPs can use to unleash their full potential. This blog represents my personal narrative about the journey of selling my MSP. While I don’t claim to be a merger and acquisition (M&A) expert, I did learn a big deal throughout the selling of our company, and I’d like to now share these learnings with you.

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Topics: Revenue Growth and Profitability, Mergers and Acquisitions

MSP Homepage Housekeeping: 6 Must-Haves for Success

Posted by Mary McCoy on April 3, 2018

MSP Homepage Housekeeping: 6 Must-Haves for Success

In my more than four years working at Continuum, I’ve given hundreds of marketing consultations to our partners. These conversations typically center around sales and marketing best practices, yet one topic tends to come up time and time again: how to get the most ROI out of your website.

I’ve seen it all—what works, what doesn’t work, and what you can do to set yourself apart. Recently, I hosted a webinar session sharing my tips for success. You can listen to the full session here, or keep reading to discover what elements every MSP should have on their website.

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Topics: Sales and Marketing, Website Optimization and Design

5 Types of Videos to Include on Your MSP Website: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 2, 2018

Five Types of Videos to Include on Your MSP Website

Video is playing an increasingly important role in modern marketing strategies—and with good reason. Videos can be more dynamic and engaging than other types of content, they’re often quick and consumable, and they’re a perfect vehicle for getting a variety of messages out to your prospects and customers. In this episode of The Weekly Byte, we outline five types of videos you can use to drive success on your MSP website!

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Topics: Video, The Weekly Byte, Inbound Marketing

Top 3 BDR Posts for World Backup Day 2018

Posted by Lily Teplow on March 30, 2018

Top 3 BDR Posts for World Backup Day 2018

What would you do if you lost everything? This is exactly the question that World Backup Day prompts you to consider when you land on their awareness website. Data is such a business driver today, but one small accident or failure could cause productivity and profit to come to a complete halt. For MSPs, an essential first step in building a successful business continuity plan for your clients is helping them recognize the need for backup and disaster recovery (BDR)—and what better day to start than the day before World Backup Day?

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Topics: Industry News, Data Protection, Backup and Disaster Recovery

How to Grow Your MSP Using the "Pyramid for MSP Success"

Posted by Jamie Warner on March 29, 2018

How to Grow Your MSP Using the "Pyramid for MSP Success"

For those of you who may have missed the Invarosoft™ presentation at Australian Partner Day 2018, we have a great summary of our presentation about the Pyramid for MSP Success. Keep reading to discover seven key ingredients to successfully growing your MSP business. 

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Topics: Business Development and Growth, Sales and Marketing

3 Marketing Assets Every MSP Should Have

Posted by Lily Teplow on March 28, 2018

3 Marketing Assets Every MSP Should Have

For most IT service providers, you don’t have the time to create 10, 20, or 30 pieces of marketing collateral per quarter. What’s more, with so many different types of content, it can be difficult to know which pieces are most important for your business, or how to get started creating them. This might leave you wondering, “well, if I needed a few must-haves from a marketing or lead-generation standpoint, where can I start?”

In this post, we’ve whittled it down to the top three marketing assets you absolutely need in your portfolio to help you grow your MSP business.

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Topics: Sales and Marketing, Inbound Marketing

New Verticals to Go After in 2018: Non-Profit

Posted by Joseph Tavano on March 27, 2018

New Verticals to Go After in 2018: Non-Profit

Tight budgets. Limited staff. At first, non-profits do not sound much like a vertical that makes sense for MSP growth. How does one build a profitable line of business from a group of clients that, by definition, do not turn a profit themselves?

However, consider those first impressions one more time. Tight budgets mean there’s no room for anything to go wrong with their IT networks, because there may literally not be enough funds to repair and restore crucial infrastructure if it goes down. Limited staff means hiring a team of dedicated, qualified IT technicians is out of the question. In reality, there may not be a vertical better-suited to the managed services model than the non-profit sector, as there is a clear and genuine need for MSP services.

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Topics: Revenue Growth and Profitability, Vertical Alignment

How to Prepare for a Quarterly Business Review: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on March 26, 2018

How to Prepare for A Quarterly Business Review

The managed services market is all about relationships, and Quarterly Business Reviews (QBRs) are a great way to stay in touch with your customers, showcase your value and identify potential cross-sell and upsell opportunities. In this episode of The Weekly Byte, we offer tips and insights to help you successfully prepare for your next QBR!

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Topics: The Weekly Byte, Client Acquisition and Management

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