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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

Featured Post

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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Video Marketing 101: Q&A with Our Award-Winning Team

Posted by Lily Teplow on September 8, 2017

Video Marketing 101: Q&A with Our Award-Winning Team

We all know that a picture is worth a thousand words—but what about video? Today, marketers are responding to audiences' shorter attention spans by making content more interactive and visual—and it's paying off. In fact, videos are responsible for 74 percent of all internet traffic in 2017, according to data from Syndacast. So, if you don’t already have a video marketing strategy in place, you could be missing a tremendous opportunity. Managed services providers (MSPs) can leverage video marketing to engage with their target audience, market their IT services, and promote their business. But where exactly can you start?

Recently, the video team at Continuum won a 2017 Videographer Award of Excellence for our Continuity247 Archive video. I sat down with Joel Burgos, Digital Animator at Continuum, to discuss not only what this award means to him, but also the importance of video marketing today and how MSPs can work to implement it into their overall marketing strategy.

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Topics: Sales and Marketing, Video

Welcome Continuum's New Vice President of Partner Success, Wayne Berkowitz [VIDEO]

Posted by Nate Teplow on September 7, 2017

Welcome Continuum's New Vice President of Partner Success, Wayne Berkowitz [VIDEO]

We are extremely excited to introduce Continuum’s new Vice President of Partner Success, Wayne Berkowitz! Wayne recently sat down for an interview to introduce himself and discuss his key priorities as he steps into this new role. Check out the video above to hear from Wayne himself.

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Topics: Partner Success, Continuum Team

6 Tips for Becoming a Lean MSP

Posted by Joshua Oakes on September 7, 2017

6 Tips for Becoming a Lean MSP

There are two main ways to improve your bottom line: increase your revenue or decrease your costs. For many managed services providers (MSPs) today, you’re busy dealing with tickets going up and head counts remaining flat, which makes it hard to find the time to develop new lines of business or aggressively expand your client base. Focusing on cost reduction is a great way to increase profits and address the issue of higher ticket counts, but where can you start? First, you need to adopt a lean philosophy. 

Lean philosophy was developed in manufacturing, but has been adapted to the service industry, and the principles that drive waste reduction in other lines of business can easily be applied to the MSP. Here are six tips that will help you create more value for clients with fewer resources and become a more lean organization.

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Topics: Business Development and Growth, Revenue Growth and Profitability, Navigate 2017, Service Delivery and Operational Efficiency

6 Steps to Mastering MSP Sales

Posted by Robert Kocis on September 6, 2017

6 Steps to Mastering MSP Sales

As a managed services provider (MSP), you’re primarily focused on delivering exceptional IT services to clients and optimizing your efficiency. However, this may cause you to let sales and marketing slip to the bottom of your list of priorities. But when you’re busy managing your existing client base, how can you ensure that you’re filling the sales pipeline and growing your MSP business?

Running a business is hard enough without also having to be a sales expert. Follow the following six steps to improve your sales effectiveness.

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Topics: Revenue Growth and Profitability, Sales and Marketing

Why MSPs Need a Multi-Layered Approach to Cybersecurity

Posted by George Anderson on September 5, 2017

Why MSPs Need a Multi-Layered Approach to Cybersecurity

These days, the constant connectivity and convenient access to online information make it more important than ever for organizations and individuals to take proactive precautions to stop phishing, ransomware, malware, fraud, and other attacks. But despite general understanding that cybersecurity is essential for conducting business today, 71 percent of small- and medium-sized businesses (SMBs) report they don’t feel ready to address an attack, according to a Webroot-commissioned study on SMB cybersecurity preparedness.

Part of the reason why SMBs find it difficult to protect themselves is because modern cyber threats attack businesses indiscriminately and use multiple methods and threat vectors to succeed. By combining a range of threat technologies, deployed over numerous stages, cybercriminals maximize the likelihood of infection success. Even so-called “next-generation” endpoint security tends to focus on stopping an infection only after it has reached the endpoint, not preventing it from reaching endpoints in the first place. So, what’s a modern business to do?

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Topics: Cybersecurity and Threat Management, Navigate 2017

How to Generate New Leads from Existing Customers: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on September 4, 2017

How to Generate New Leads from Existing Customers

Are you leveraging your existing customer base to generate leads and win new business? If you’re relying exclusively on traditional prospecting techniques, you may be leaving opportunities on the table—but don’t worry! In this episode of The Weekly Byte, we explore how to tap into your customer network to generate new leads. 

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

3 Ways MSPs Can Achieve Greater Growth and Profitability with Continuum [INFOGRAPHIC]

Posted by Lily Teplow on September 1, 2017

3 Ways MSPs Can Achieve Greater Growth and Profitability with Continuum [INFOGRAPHIC]

As technology continues to evolve and mature, so too do the challenges facing those in the IT industry. This is especially true for managed services providers (MSPs). Hiring and retaining technical talent is becoming increasingly difficult, putting many MSPs at a disadvantage to maintain a lean operation and maximize profits. What’s more, some MSPs are seeing decreased margins as a result of downward market trends. So, what can MSPs do to counteract these trends and avoid falling behind?

Fortunately, MSPs who partner with Continuum are able to overcome these challenges—among others—by leveraging our transformative IT management and service delivery platform. In the infographic below, we’ll take a deeper look at the three main ways MSPs can benefit from Continuum’s model and dive into the data behind how Continuum partners are achieving greater growth and profitability.

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Topics: Business Development and Growth, Revenue Growth and Profitability, Service Delivery and Operational Efficiency, Service Leadership Index

Navigate 2017 Is Sold Out!

Posted by Courtney Margossian on August 31, 2017

Navigate 2017 Is Sold Out

We said it would happen, and it finally has. Navigate 2017, the industry conference for managed services providers (MSPs) looking to grow their business and chart their path to success in the IT channel, is sold out!

Navigate is a three-day managed IT services event focused on bringing long-term growth and success to your MSP business. More than 500 Continuum partners have registered and will be headed to Las Vegas in October for the jam-packed content sessions and trainings, awesome evening events, and incredible keynote presentations that are a staple of this event. With all of this great partner-driven content, it’s no wonder why Navigate has sold out for its fourth year in a row. But did you miss your opportunity to register? Don’t fret, let’s take a look at all this event has to offer to take your organization to the next level and how you can get your chance to attend by joining our Navigate 2017 waitlist!

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Topics: Industry News, Navigate 2017

A Business Owner’s Guide to Enhancing Efficiency

Posted by Martijn van der Schaaf on August 30, 2017

A Business Owner’s Guide to Enhancing Efficiency

Of all the assets that managed IT services providers (MSPs) must successfully manage in order to be profitable, the most important is operational efficiency. Efficiency flows into every part of your business; from your team of highly-skilled employees to the IT services you provide. Therefore, you should always be looking for ways to optimally leverage your team’s time and resources without diminishing service quality for your clients.

Throughout my 13 years of building and running my own MSP business, enhancing efficiency was always a high priority—and one I spent significant time on. When an MSP is operationally efficient, it can translate into increased client satisfaction and long-term profitability. However, are you unsure where to start? Let’s dig into how you can create and enhance efficiency within your MSP business with the right tools and practices.

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Topics: Navigate 2017, Service Delivery and Operational Efficiency

How to Increase Your MSP Sales Opportunities by Going for “No”

Posted by Paul O'Donnell on August 29, 2017

How to Increase Your MSP Sales Opportunities by Going for “No”

As a managed services provider (MSP), you’re always looking for ways to gain more leads and drive business growth. All your sales and marketing efforts may be directed towards getting that “yes” from your prospects and adding another number to your potential client tally, but what if I told you that you could have more success with going for the “no” instead.

Although this might sound like a fast track to sales failure, this strategy can help you better understand your prospects’ needs, get to the root of the problem, and increase your sales efficiency. So, whether you have a dedicated MSP sales team or are a one-man-band, here’s how you can increase your sales opportunities by going for the “no.”

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Topics: Business Development and Growth, Sales and Marketing, Client Acquisition and Management

RMM 101: Must-haves for Your IT Management Solution
MSP Guide to Managed Services SLAs  [white paper]
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