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The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

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Navigate 2019 EMEA Recap: Big Reveals, Huge Success

Posted by Meaghan Moraes on March 28, 2019

We just wrapped Navigate 2019 EMEA in Milton Keynes, UK yesterday and the first word that comes to mind is: success! The feedback says it all—check out #nav19 on Twitter and the Continuum Events app for social proof. All in all, attendees learned a lot from content-rich breakout sessions, keynotes and one-on-one consulting. The insights were cutting edge and the event's energy inspired next-level leadership and business growth.

Here are various aspects of the conference that helped generate the electricity! 

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Topics: Business Growth, Navigate, Cyber Security

How to Differentiate Yourself in a Growing Competitive MSP Landscape [Part 2: Hard Differentiators]

Posted by Ray Vrabel on March 25, 2019

Last week, we discussed how soft differentiators can help you improve your business. This week, we’ll focus on hard differentiators: what they are, how they can help you grow your business and examples of how our partners are using them today.

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Topics: Business Growth

The Ultimate Guide to Success in Managed IT Services

Posted by Robert Kocis on March 22, 2019

According to BCC Research, the global managed IT services market could be worth more than $250 billion by the year 2021. This sector in flourishing, and the potential for value-added resellers (VARs), break/fix providers, or emerging MSPs to achieve scalable, profitable growth in IT is tremendous.

Capitalizing on this proactive, preventative approach to IT services is more efficient than running around putting out fires. Additionally, this model can lead to higher margins, scalability and recurring revenue, while improving customer service. To get there, however, you will need the right business plan, technology and partnerships. 

So, what’s the key to unparalleled success in managed IT services? Focus on these four elements:
 

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Topics: Business Growth, IT Services

7 Reasons You Can't Miss Navigate 2019 EMEA

Posted by Phylip Morgan on March 20, 2019

With less than a week until Navigate 2019 EMEA, there’s promise it’ll be the best one yet. Navigate is the only user conference in the IT channel that empowers MSPs to scale rapidly and improve their business metrics. This year, Navigate will bring attendees valuable content that’s built for MSP success, direct access to Continuum’s leadership team, collaborative networking opportunities to hear and learn from peers, and much more.

But these aren’t the only reasons why you’ll want to be there. Keep reading to discover seven key ways we’re stepping up our game with Navigate 2019 EMEA.

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Topics: Business Growth, Navigate, IT Services

Why Security Awareness Training is an MSP’s Secret Weapon

Posted by Paula Griffin on March 18, 2019

I used to think that cyber attacks were like riots. If they ever came my way, they'd arrive in the form of masked rebels who'd overtake my computer until it burst into flames!  

Even though cyber attacks may not be as vivid as I'd imagined, they can actually cause much worse damage than a computer exploding. They can cost your business time, money and even worse, your credibility. The reality is, hackers won't come loudly crashing through your windows, but will most likely be subtle enough that they'll walk right through your front door.

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Topics: Cyber Security

How to Differentiate Yourself in a Growing Competitive MSP Landscape [Part 1: Soft Differentiators]

Posted by Ray Vrabel on March 15, 2019

In 2018, Managed Services alone accounted for $43B in annual revenue. Further, the total serviceable SMB market accounted for 7 million businesses, but only ten percent of that serviceable market is actually served by IT Service Providers today. This provides a huge opportunity for MSPs to gain additional market share and box out your competition. But how do you go about doing this?

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Topics: Business Growth

How To Generate MSP Leads Online, Even If Nobody is Going to Your Website

Posted by Nate Freedman on March 13, 2019

Oftentimes when I sit down to talk to one of my prospects for my MSP marketing agency, a find myself fielding some variation of the same question over and over again.

“I spent a lot of time, money and effort on my website… and nobody is contacting me from it. I need it to generate leads and I need them now… but that just isn’t happening. What gives?”

At that point, I do what anyone would do: I sit down with their Google Analytics to see if we can find the story beneath all that data. Usually, I discover that their website isn’t generating leads for a very simple reason: nobody is visiting it in the first place.

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Topics: Sales and Marketing

Explaining "Incident Response" to Your Clients [VIDEO]

Posted by Meaghan Moraes on March 11, 2019

79 percent of small businesses today do not have an incident response plan, leaving them ill-prepared for advancing cyber attacks—especially since there is currently a lack of in-house security expertise. That leaves the responsibility to proactively build an effective incident response plan on the MSP, and requires the right tools, processes and communication.

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Topics: Explaining IT Series

Why Resiliency is the Future of BDR and Business Continuity

Posted by Dave LeClair on March 8, 2019

It is clear we live in an always-on world. Regardless of what vertical market a business serves, it is likely that customers expect 24x7x365 access to at least some, if not all, of its business services. Even for knowledge workers, ubiquitous broadband networking and mobile devices now let employees work anywhere and at any time. Downtime is simply not tolerated anymore. This need for constant data access and system uptime has caused a shift in how we think about data protection and business continuity over the years, particularly for SMBs.

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Topics: BDR, Cyber Security

If You Want to Build a Brand for Your MSP, You Need to Offend People

Posted by Nate Freedman on March 6, 2019

Recently, I was going through a “brand discovery” process with a new client—the same process I’ve been doing for years. One of this client’s top MSP marketing priorities was to relaunch their website in a bold and striking way, so naturally one of our priorities quickly became nailing down their messaging.

We knew we needed to do more than just “get the word out” about their services. We needed to strike a chord and hit home with their target audience. You only get one first impression, and it’s my belief that resonating immediately is the best way to get someone to do what you really want them to, which is pick up the phone and give you a call.

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Topics: Sales and Marketing

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MSP Guide to Managed Services SLAs  [white paper]