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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

The-Ultimate-Guide-to-Success-in-Managed-IT-Services


Featured Post

The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

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4 Simple Ways to Show Clients You're Thankful for Them

Posted by Lily Teplow on November 21, 2018

4 Simple Ways to Show Clients You Are Thankful for Them

While acquiring new business is always important, maintaining your existing business should be a focal point as well. With the everyday grind of running your MSP business, it’s easy to forget to tell your clients how you appreciate their partnership. So, in the spirit of the Thanksgiving holiday, we’re providing you with four simple ways to show clients you're thankful for them and make them feel valued and important to your business.

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Topics: Client Acquisition and Management, Business Development and Growth, Customer Service

13 Essentials for Building a Cyber Security Offering

Posted by Joseph Tavano on November 20, 2018

13 Essentials for Building a Cyber Security OfferingIn the modern world of advanced cyber security, you’ll need a lot more than consumer-grade antivirus and firewall applications to get the job done. Your clients have entrusted you with the logistics surrounding the safety and security of their IT environment, and to that end, you’ll need to arm yourself with the right stack of software and services to best protect them.

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Topics: Cybersecurity and Threat Management, Managed Security Services

4 Ways to Create Upsell Opportunities with Your Clients: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on November 19, 2018

The Weekly Byte Episode 118

Upselling or cross-selling your existing clients can be tricky—and just because someone has purchased one or two of your services doesn’t mean they’re guaranteed to buy into your full portfolio. Tune into this episode of The Weekly Byte to discover which tactics and processes you can leverage to drive successful upsell conversations with existing customers!

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Topics: The Weekly Byte, Sales and Marketing, Cyber Security

5 Trends MSPs Should Be Blogging About in 2019

Posted by Lily Teplow on November 15, 2018

5 Blog Topics MSPs Should Be Writing About in 2019

Blogging has become a core component of any business’ marketing strategy. And, with the ability to reach thousands of readers, establish authority in the market, and cost-effectively drive leads, blogging can have many benefits for your MSP business. But where most MSPs find themselves stuck is, “which topics should I be blogging about that will attract the right clients?”

We’ve reached a time of year where many are looking ahead for 2019 predictions and trends—and the IT industry is no exception. Keep reading to discover which five topics we suspect MSPs will see more of in 2019 and how you can leverage them to demonstrate your authority in blogs and other marketing efforts.

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Topics: Blogging, SMB Trends, Sales and Marketing

How Do You Market, Call and Set an MSP Sales Meeting?

Posted by Lily Teplow on November 14, 2018

How Do You Market, Call and Set an MSP Sales Meeting?

If you want to accelerate sales and grow your MSP business, you can’t rely on leads coming to you and ringing your phones off the hook. You need to develop the relationship, ease them down the sales funnel and arrange a time to meet with well-suited prospects. However, it can be tough for MSPs to get your foot in the door and actually set this date.

Keep reading to discover tips on how to request onsite visits, what to cover during these appointments, and how to effectively follow-up to move the sale forward.

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Topics: Sales and Marketing, Client Acquisition and Management

4 Signs You Should Say “No” to a Prospect

Posted by Lily Teplow on November 13, 2018

4 Signs You Should Say No to a Prospect

I’ve written a lot of posts on how MSPs can generate new leads, improve close rates, and become more successful in sales and marketing—but I think it’s time to flip the script a bit. While the fact remains that you can’t effectively grow your business if you’re not acquiring new clients, that doesn’t mean that you should jump on every opportunity that comes down the pipeline. In fact, knowing when to say “no” to a prospect can be just as valuable as knowing when to say “yes.”

In this post, we’ll explore four red flags that could signal when it might make sense to pause (or even walk away from) a potentially bad deal.

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Topics: Sales and Marketing, Client Acquisition and Management

Explaining "The Cloud" to Your Clients [VIDEO]

Posted by Meaghan Moraes on November 12, 2018

How-to-Explain-the-Cloud

When it comes to solving the IT concerns of small- to medium-sized businesses (SMBs), “the cloud” is now a glaring contender. You’ve probably heard that the cloud has revolutionized business operations—because digital transformation is driving businesses to use multiple environments across on-premises and cloud. Yet, while it remains an industry buzzword, it’s not simple to explain what the cloud is to your prospects and customers that likely have many unanswered questions.

By clearly defining “the cloud,” demystifying common cloud misconceptions and offering recommendations for MSPs, this next video in our Explaining IT to Your Clients series will help guide you through those client conversations.

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Topics: Video, Explaining IT Series, Cloud Computing

Important Tips for Improving Password Security

Posted by Lily Teplow on November 8, 2018

Password-Security-Tips

Sometimes it is the simplest or most obvious things that can be easily overlooked or taken for granted in life. The IT space is no different and many of the most basic elements, like password management, can oftentimes be overlooked. While it’s not the sexiest of topics, passwords are something we use every day and should be at the forefront of any security plan.

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Topics: Data Protection, Information Security, Cybersecurity and Threat Management

How to Leverage Product Demos When Selling MSP Services

Posted by Lily Teplow on November 7, 2018

How to Leverage Product Demos When Selling MSP Services

During the typical MSP sales process, countless hours can be spent talking to prospects about the value of your managed IT services. However, how can you actually show them said value?

The answer may be simple: product demonstrations. Product demos should be used throughout your sales cycle and even when cross-selling and upselling existing accounts. In this post, we’ll explore how MSPs can better leverage product demos and the benefits they can have on generating new and better business.

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Topics: IT Service Delivery, Client Acquisition and Management, Sales and Marketing

Where Does the Managed Services Market Stand Today?

Posted by Joseph Tavano on November 6, 2018

Where-Does-the-Managed-Services-Market-Stand-Today-

In the last quarter of 2018, it should come as a surprise to no one that the managed services market is changing, and the catalyst for that change is cyber security. This year, market dynamics and emerging trends came to a head to cause meaningful disruption in the managed services in the industry. So, where does the managed services market stand today? To understand that, it’s important to see how we got here.

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Topics: Cybersecurity and Threat Management, Managed Security Services

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