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The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

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The Top 5 MSP Blog Posts of January 2019

Posted by Meaghan Moraes on January 31, 2019


What are the keys to selling security services? Which tools should MSPs take advantage of? Where is the managed IT services market headed? We answer these questions and more in our roundup of the MSPblog's most popular posts of January 2019.

See below for the top five blog articles our readers couldn’t get enough of this month.

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Topics: Cybersecurity and Threat Management, Sales and Marketing

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

Posted by Brandon Garcin on January 30, 2019


Service Level Agreements (SLAs) are a critical component of any modern MSP business. The goal of these documents is to provide clients with a detailed understanding of the scope of your services, define which parties have ownership over certain functions, and to set proper expectations for things like resolution times and escalation procedures. SLAs also provide both parties with a level of protection against legal action should an issue or misunderstanding arise—so they need to be crafted thoughtfully and carefully.

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Topics: Business Development and Growth, Service Level Agreement

Evolution of The Managed IT Services Provider

Posted by Joseph Tavano on January 29, 2019


As the progress of technology marches on, managed IT services providers are tasked with staying ahead of the curve and meeting changes as they come. As part of this continual adaptation, new services and solutions are changing the fundamental purpose of MSPs, challenging the industry to evolve yet again.

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Topics: Business Development and Growth

5 Ways to Retain Employees in Your MSP Business: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on January 28, 2019


Hiring and retaining talent pose some of the most significant challenges MSPs face today—and a widening skills gap (particularly in cyber security) isn’t helping. Fortunately, the right tactics and approach can help you overcome some of these challenges and keep your top performers. Tune into this episode of The Weekly Byte to learn more!

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Topics: The Weekly Byte, Hiring and Recruiting, HR

3 Winning Tactics to Approach Clients about Cyber Security

Posted by Derek Marin on January 24, 2019


It’s tempting to simply slap your company logo on templated pitch decks and hit the phones. But, we all know how this ends—the one-size-fits-all playbook is dated and ultimately ineffective. And besides, upgrading isn’t the same as selling to a prospect!

Clients expect their MSP's protection. In addition, the client's general perception of cyber security is influenced by their MSP. In this blog post, I'll offer some key tips on how to guide your clients to purchase more cyber security services, including understanding their personal views on security, how to perceive that they may be interested, and some simple email templates to arrange an upgrade meeting. 

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Topics: Cyber Security, Managed Security Services, Sales and Marketing

Building Your Security Go-to-Market Plan on Sales Basics

Posted by Jennifer Bleam on January 23, 2019


One of the biggest questions I’m asked when it comes to selling security is HOW to sell it. Whether you’re selling to new prospects or talking to existing clients during QBRs—at some point, you’ll have to have a sales conversation.

You may feel panicked at simply the thought of talking about security, especially if you don’t feel like an expert. Rest assured that you know a LOT more than the end user does. Stick to the basics and you’ll do just fine! In this post, we'll break down how to leverage that foundational sales knowledge when developing your security go-to-market plan. 

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Topics: Sales and Marketing, Managed Security Services

How to Build a Marketing Engine for Your MSP

Posted by Nate Freedman on January 22, 2019


A few days ago, I was on the phone with a new prospect and we were talking about lead generation tactics that they could potentially explore in the new year. They were very clear about their goals—they wanted to start generating four new customers per month from their marketing, and they wanted to know from me what it would take to get them there.

Having been in this business for more years than I care to admit, lead generation happens to be one of my primary focuses. Based on that, I asked them the next logical questions: "How many new customers are you generating per month right now? What are you doing to get them?" The logic is simple—let's double down on what you're doing that's already working, then explore some new ways that we can potentially fill those gaps.

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Topics: Sales and Marketing

The Value of Awards and Accolades for MSPs: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on January 21, 2019

The Value of Awards and Accolades for MSPs

As MSPs look to solidify their positioning as subject matter experts and trusted advisors in 2019, third-party awards and accolades are a terrific way to showcase your value and differentiate from competitors. In this episode of The Weekly Byte, we explore exactly how and why these awards can be so beneficial for IT providers!

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Topics: The Weekly Byte, Awards

10 Free and Helpful Online Tools for MSPs

Posted by Ben Barker on January 17, 2019


Everyone appreciates a helping hand. When you discover a free, online tool that makes your job easier, it can be hard to imagine life without it. With that in mind, we decided to reach out to you in order to compile a list of these helpful tools, all in one place. Why spend hours poking around online looking for a solution to your problem when it is very likely that one of your peers has already discovered and shared that solution?


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Topics: Business Development and Growth, Revenue Growth and Profitability

How to Sell Managed IT Services in 2019

Posted by Frank Bauer on January 16, 2019

A couple of years ago, I wrote a blog post called How to Sell Managed Services: Understanding the New Buyer Dynamic, a topic that's still top-of-mind for most MSPs today. In it I stressed that purchasing behavior has changed, rendering once popular sales strategies outdated and ineffective. Need proof on this? According to HubSpot, a mere two percent of cold calls result in an appointment. Clearly, there must be another way!

So let's say you're still struggling to fill your sales pipeline. You know what NOT to do because you've done it, and it isn't working. What then is the solution, how has it changed over time and what's driving that change?

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Topics: Revenue Growth and Profitability, Sales and Marketing

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