When I got up this morning, my coffee was already brewed and waiting for me. As I was driving to work, the green signal arrow let me take a left before the oncoming traffic moved forward. When I visited the ATM at lunch, all I had to do was insert my card, have it returned to me, type in my PIN, and then my money came out. At some point, someone made the decision to give me (the user) my card first, then my money. When did that change happen? Who decided to make that change?
When did Netflix start to cue up the next episode of my favorite binge show while the current episode is ending? Most likely, a user experience (UX) designer did the research and made that change. Whether we realize it or not, user experience is all around us, and the impact it has on our daily lives depends on whether it’s good or bad user experience.