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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

Featured Post

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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The Best of BDR for World Backup Day

Posted March 31, 2017by Lily Teplow

World Backup Day Best of BDR

What would you do if you lost everything? This is exactly the question that World Backup Day prompts you to consider when you land on the awareness website. Data is such a business driver today, but one small accident or failure could cause productivity and profit to come to a complete halt. For MSPs, an essential first step in building a successful business continuity plan for your clients is helping them recognize the need for backup and disaster recovery (BDR) – and what better day to start than World Backup Day?

In honor of this backup appreciation day, we're taking the World Backup Day Pledge and sharing our top 5 BDR blog posts of the past year. 

"I solemnly swear to backup my important documents and precious memories on March 31st."

We've taken the pledge, and it’s also a fantastic opportunity for you to educate your clients on the importance of backup and encourage them to invest in a secure and reliable BDR solution! Let’s face it: your clients and prospects may consider BDR services as an unnecessary, costly add-on, but that's just because they haven't been hit with business-crippling data loss...yet. But you can use World Backup Day as an alternative to make it clear that BDR is a substantial and important part of their business planning.

So, how can you effectively communicate the business value of backup? These blog posts should help you out...

How to Calculate the Cost of Downtime for Your Clients

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How can you help your clients truly understand how downtime hurts their business? For companies today, there is only one universal standard by which they will "get it." That standard is money. The impact on the top and/or bottom line is often the deciding factor in any business decision, including the decision to purchase your business continuity services. As your clients' trusted partner and managed IT services provider (MSP), you're responsible for minimizing service disruptions and unplanned downtime. In order to do this, you first have to help your clients understand exactly what a downtime event can cost their business.

Keep Reading »
 

What is Backup and Disaster Recovery (BDR)? [INFOGRAPHIC]

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BDR — the three letter acronym that every managed IT services provider has seen before, but have you ever struggled to explain this service to clients or wondered if you have the right platform? An effective Backup and Disaster Recovery (BDR) solution is essential to virtually every business today, which is why we’ve created an informative infographic that takes a deeper look into what exactly BDR is, how small- and medium-sized business can benefit from it, and what to look for in an ideal BDR solution. Check it out!

Keep Reading »
 

VIDEO: The Backup Bachelor

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Just in time for the season finale of The Bachelor on ABC, comes a brand new season of The Backup Bachelor. This season, our MSP is Claude of Claude Computing, Inc. Claude is left with an empty heart, and an empty hard drive. Claude offers the most coveted backup and disaster recovery (BDR) platform on the market, and only one business owner can have it. Watch as 25 business owners battle it out to win the top prize: the sole contract to Claude's powerful BDR solution. Who will win? It's all coming up this season on The Backup Bachelor.

Watch Now »

10 Discovery Questions to Ask When Selling BDR

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Are you looking to capture additional monthly recurring revenue (MRR) by selling your backup and disaster recovery (BDR) solution to more clients? If so, you have to understand the overall sales process and particularly, the Discovery phase, which is meant to help you identify the best candidates for your BDR solution.

To identify those small-and-medium-sized businesses (SMBs) with the highest probability of adopting your solution, begin by getting to know them. Uncover their needs by asking the following 10 questions.

Keep Reading »

3 Common Backup and Disaster Recovery Objections - and How to Handle Them!

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Buying backup and disaster recovery software is a little like buying health insurance; sure, it feels like an unnecessary purchase right now, and nobody’s ever happy about paying monthly premiums. But, just like insurance, everybody neglects backup and disaster recovery or considers it to be a superfluous luxury...until they really need it.

Keep Reading »


Note: This page is not officially supported or endorsed by World Backup Day.

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Lily is a Content Marketing Manager at Continuum and is passionate about helping businesses solve their biggest challenges. She is responsible for managing Continuum’s MSPblog and writing on a variety of topics, from sales and marketing to cybersecurity, helping establish authority in the MSP market. Lily is also a seasoned content creator and has supported Continuum’s PR and media efforts. In her spare time, Lily enjoys singing, traveling the world, and cheering on her favorite Boston sports teams!

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