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The SMB vs. Today’s Security Landscape: Connecting the Dots

Posted July 11, 2018by Lily Teplow

The SMB vs. Today’s Security Landscape: Connecting the Dots

Over the past few years, IT news headlines have been dominated by cyber security—its latest hacks, threats and defensive advancements. However, with all of this attention given to the enormous amounts of data stolen or the enterprise-level costs, it becomes difficult for the need for security services to resonate with your SMB customers.

While the stakes are at an all-time high for virtually every business, MSPs are challenged with changing this perception of “impending doom” and educating SMBs on the real threats to their business. Keep reading to discover how you can bring the evolving security landscape down to the SMB level and convince these businesses of the value of your managed security services.

3 Things to Keep in Mind

When approaching security conversations with SMB clients and prospects, there a few key themes you need to consider.

The first is that SMBs have become the main targets of cyber attacks. In fact, a Ponemon Institute report found that 61 percent of SMBs experienced a cyber attack between 2016 and 2017. The threat of attack is no longer limited to the enterprise. There’s a growing direction toward attacks against SMBs because hackers know they are unprepared to defend themselves—making them very easy targets. 

Second, the foundational security tools SMBs might have in place today simply aren’t cutting it anymore. This isn’t because the tools aren’t working or their people aren’t managing them correctly. It’s because advanced threats like hyper-targeted malware and ransomware are becoming so sophisticated that they’re able to bypass the antivirus or firewalls that SMBs assume are keeping them protected.

And finally, when we ask MSPs “what would happen if your clients got attacked?” the main answer is “we would be held responsible.” Your SMB clients would blame you, the MSP, if they were to experience a security incident.

Let’s put it this way: there’s a high likelihood that your SMB customers will be targeted for an attack, there’s high likelihood that current protection tools aren’t going to stop those attacks, and there’s a high likelihood that the MSP will be held accountable.

This is the glaring security challenge that we see in the MSP space today. So, how can you overcome it?

Operating in Today’s Cyber Security Landscape

In an on-demand webinar, 2018 Security Landscape Overview, Continuum’s Sr. Director of Product Management, Brian Downey, presents an overview of today’s cyber security and threat landscape and offers education and insight on why now is the perfect time for MSPs to bring advanced security services to their customers.

In this educational webinar, you’ll explore:

  • The current security reality for your SMB clients
  • The distinction between advanced vs. foundational security
  • Guidelines for communicating and managing risk for your clients
  • How Continuum Security can be the advanced cyber security solution you need to deliver the protections your clients demand


Tune into the webinar below:

Watch 2018 Security Landscape Webinar

Lily is a Content Marketing Manager at Continuum and is passionate about helping businesses solve their biggest challenges. She is responsible for managing Continuum’s MSPblog and writing on a variety of topics, from sales and marketing to cybersecurity, helping establish authority in the MSP market. Lily is also a seasoned content creator and has supported Continuum’s PR and media efforts. In her spare time, Lily enjoys singing, traveling the world, and cheering on her favorite Boston sports teams!

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