Can you believe that we're already a whole month into 2017? Hopefully you haven't been too busy braving the cold or shoveling out snow to read up on the latest MSP insights! We covered a lot on the blog this past month, but the hottest topics thus far seem to be IT marketing and cybersecurity. In this month's roundup, we'll cover key strategies for your 2017 marketing plan, how to sell cybersecurity-as-a-service, what top IT challenges SMBs are facing this year and much more. So, without further ado, here are the five posts you found most valuable on the blog this January.
Have any feedback - want more or less of anything? Let us keep our resolution, and sound off in the comments section below!
Posted by Brandon Garcin on January 2, 2017
Happy New Year! 2017 is upon us, and there’s no time like the present to make sure you’ve got a solid marketing plan lined up to help you generate leads and meet your sales goals. In this episode of The Weekly Byte, we offer five tips you can use to set yourself up for a successful year of marketing and demand generation. Tune in now to learn more!
Posted by Lily Teplow on January 20, 2017
The statistics we see today regarding information security are alarming, sometimes even numbing. Year after year, cyberattacks continue to escalate in frequency, severity and impact – causing businesses of all sizes to now require services that harmonize security and IT solutions. As an MSP, how can you provide stability to businesses who need to strengthen their IT security posture?
Posted by Ben Barker on January 24, 2017
As you probably already know, there is a high need for security in the SMB market. The statistics leave little room to argue this statement. 60% of attacks target small to medium-sized companies and the average cost of attack in 2014 was $20,752, with that number being even higher today. Still, the most alarming statistics is that 60% of SMBs fail within six months of being hacked. So, for your clients, security is literally a matter of life or death for their businesses.
Posted by Lane Smith on January 17, 2017
With the unemployment rate for the technology sector hovering around 2 percent, finding and retaining top talent needs to be a priority for any MSP business. While there are many factors that contribute to a successful MSP business, I have found that developing a clear career path for employees is one of the core foundations for success.
When owning and or running a small business, you start out with a specific vision for the company, which often incorporates your personal career path. It’s extremely easy to get caught up in this vision because you see the future of the company and how you fit into it. But can you say the same about your employees?
Posted by Lily Teplow on January 27, 2017
For most small- and medium- sized businesses (SMBs), IT is not their core function, but it’s necessary in making their business run. Most of these businesses want IT to work for them, but fear it will become a costly time suck that can take away from their primary business objectives. As today’s technology levels the playing field for SMBs, they’re now making the connection between strong IT investment and improved business performance.
However, the IT landscape continues to quickly change and shift – causing new challenges to emerge that forward-thinking SMBs need to consider as they grow their business. So, what exactly are these challenges and how can SMBs address them by investing in your managed IT services?
That about wraps up our top posts from the month of January. Since we're committed to your success, we'll continue giving you more content that will help you grow and scale your business throughout the rest of the year and beyond! Would you like these insights delivered straight to your inbox? Subscribe to the MSP Blog here!
By Gretchen Hoffman
By Paula Griffin