If you're reading this, it means you were not trampled to death at your local Best Buy last Friday.
Does this whole month seem like a blur? Are you feeling behind at work? Catch up with the latest helpful content! In addition to season's greetings, we're bringing you November's top 5 MSP Blog posts, a platter of material your MSP peers and fellow IT professionals absolutely devoured! OS hardening tips, ways of working with millennials, managed IT services pricing strategies, we're sharing it all. Pile on your plate!
Posted by Hunter Smith on November 9, 2016
According to the 2016 Duo Trusted Access Report, fifty-three percent of Mac OS users are running either the fully patched, latest version of OS X, or the previous version, compared to thirty-five percent of Windows users on Windows 10 and 8.1. That means the majority of these operating systems are outdated.
As you know, proper patch management is critical to protecting client data and uptime, but it's just one of many security considerations. With Ransomware-as-a-Service and Angler, Bedep and Neutrino exploit kit adoption on the rise, MSPs must strengthen client defenses against outside attack. When attempting to compromise a device or network, malicious actors look for any way in. Unbeknownst to many small- and medium-sized businesses, operating system vulnerabilities provide easy access. In order to provide clients with peace of mind, safeguard their sensitive information and differentiate your security services from the competition, here are six ways to harden customers' operating systems:
Posted by Brandon Garcin on November 7, 2016
A great MSP website can drive valuable leads into your sales pipeline and generate a steady stream of prospects for you to engage with—if you’ve got the right content and layout. In this episode of The Weekly Byte, we look at three essentials that every MSP should have on their website to help transform it into a lead-generation engine. Tune in now to learn more!
Posted by Mary McCoy on November 17, 2016
Entitled. Self-absorbed. Lazy. These are a few of many unflattering words used to describe my generation, the Millennials. We're the population of smartphone-clutching, selfie-snapping trophy winners born between 1982 and 2000, and we represent the largest share of the U.S. labor market.
Posted by Megan Augustine on November 8, 2016
Did you know that 69 percent of B2B marketers consider in-person events effective (Sensible Marketing)? In-person events allow you to break down barriers, make eye contact with someone and shake their hand.
As Marketing Manager of Micro Doctor IT, I’ve discovered the value of face-to-face interactions after three years of holding Joint Venture Marketing events. Originally inspired by premier IT marketing consultant, Robin Robin’s Technology Marketing Toolkit, we mix it up by capitalizing on the growing popularity of wine tastings. With all the new wineries and micro-breweries popping up, wouldn’t an event that brings in high-end wines for decision makers to taste be a success?
That’s what we’ve found with our Wine Down Wednesday Business Mixers. Since starting these events in 2014, Micro Doctor has landed two to five new monthly recurring revenue (MRR) clients per year. We are still working seven leads from our last event on October 19th alone, and I would expect to close at least half of those. Besides landing new MRR managed services clients, these events have helped us strengthen relationships with existing clients and build market awareness. Want to know our secret?
Posted by Tim Busa on November 1, 2016
Developing an effective and complete marketing strategy for your business is never a simple task. The first place to start is with the Marketing Mix, otherwise known as The Four P’s of Marketing: Product, Promotion, Place and Price.
As the term "mix" would suggest, these elements are meant to work in concert with one another, however, most marketers spend very little time thinking about the price of their products and services. Fewer than 5 percent of Fortune 500 companies have a full-time function dedicated to pricing, according to data from the Professional Pricing Society, the world’s largest organization dedicated to pricing. McKinsey & Company has estimated that fewer than 15 percent of companies do systematic research on this subject [source].
So this means that you are spending hours developing and fine-tuning your product offering. You are coming up with innovative and creative promotions in order to drive demand. You’ve carefully selected your location and are taking advantage of all of your local channels and connections. But what about your price? How did you come up with it? Have you ever revisited what you’re charging?
Here are a few considerations when pricing managed IT services:
There you have it, another month's worth of content created to help you grow and scale your MSP business! Want these insights delivered straight to your inbox? Subscribe to the MSP Blog here!
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By Brandon Garcin
By Gretchen Hoffman