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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

Featured Post

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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6 Profitability KPIs You Should be Tracking

Posted by Ray Vrabel on November 7, 2017

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In today’s increasingly-digital business landscape, everything is measurable. Whether it’s the ROI of a given marketing initiative, the effectiveness of an entire sales department, or the average cost of new customer acquisition, one thing is clear: businesses with a strong analytics program in place have a significant advantage over those that don’t. 

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Topics: Business Development and Growth, Revenue Growth and Profitability

How to Increase the Success of Your Marketing Efforts with Buyer Personas

Posted by Meaghan Moraes on October 19, 2017

How to Increase the Success of Your Marketing Efforts with Buyer Personas

If you’re an IT service provider trying to improve marketing and scale business but you’re not quite sure why you’re getting stuck, here’s some comforting news: You’re not alone. I recently spoke to a number of Continuum partners when working at Navigate 2017’s Grow Your Business Hub—and my Buyer Persona Creation station (along with five other valuable marketing stations) was completely booked for just this reason.

When speaking to MSPs about how to increase the success of their marketing efforts with buyer personas, my colleague Joe and I advised that knowing your audience is really the foundation to achieving targeted and actionable marketing. Instead of sending out generalized messaging about your company to all clients and prospects, it’s crucial that IT providers adopt a persona-based marketing strategy in order to better resonate. Here are some steps you can take to get you there!

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Topics: Business Development and Growth, Sales and Marketing

Live from Navigate 2017: Day 3 Coverage

Posted by Lily Teplow on October 5, 2017

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Greetings again from day three of our Navigate 2017 conference, focused on empowering our MSP partners with the tools and insight they need to define their path and achieve success in the IT space.

Day two was jam packed with informative breakout sessions, enlightening keynotes presentations, plenty of announcements and discussions about Continuum Security and much more! To briefly recap all that we covered in the past three days and the fun that we’ve had along the way, take a look at the video below:

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Topics: Business Development and Growth, Industry News, Navigate 2017

Live from Navigate 2017: Day 2 Coverage

Posted by Lily Teplow on October 4, 2017

Live from Navigate 2017: Day 2 Coverage

Greetings again from day two of Navigate 2017, Continuum’s user conference focused on empowering our MSP partners with the tools and insight they need to define their path and achieve success in the IT space.

We saw a lot happen during day one, including Continuum University sales and advanced technical trainings, various breakout sessions ranging from cybersecurity, to business development, to partner success, and finally an inspiring (and daunting) keynote from infamous hacker Kevin Mitnick. Riding off the coattails of an eventful and successful day one, here’s a look at what day two of Navigate 2017 had to offer.

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Topics: Business Development and Growth, Cybersecurity and Threat Management, Navigate 2017

3 Keys to Automating MSP Success

Posted by Craig Fulton on September 28, 2017

3 Keys to Automating MSP Success

Being a managed services provider (MSP) has as many challenges as rewards. You work hard day in and day out, but you usually find yourself faced with limited time and resources. Even if you wanted to, you probably don’t have the freedom to dedicate an entire team to improving your internal operations.

Fortunately, you don’t have to. With the right tools on board, you can streamline your workflows and make the move from a reactive to a proactive growth model for your business. Start with these three strategies for building your success.

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Topics: Business Development and Growth, Service Delivery and Operational Efficiency

Where's the Achilles Heel in Your Client Onboarding Process? [QUIZ]

Posted by Nicole Hunter Hart on September 27, 2017

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Welcome back to the last installment of my blog series focused on helping you increase your client retention and revenue through onboarding best practices and strategies! Throughout this series, we’ve discussed how to analyze your onboarding journey from the client’s perspective, demonstrate your value from day one, properly set expectations with touchpoints, and overcome common onboarding challenges. If you’ve been following along, you’re well on your way to building long-lasting, profitable relationships with your clients. However, for those of you who still struggle with low client retention rates or decreased client satisfaction, it’s time to uncover where the weak points are in your client onboarding process.

By taking the short quiz below, you’ll be able to better understand where your strengths are in your onboarding process and where there may be some gaps. I will then provide you with the resources you need to start making improvements, optimize your onboarding process, and accelerate your retention and growth rates. Let’s get started!

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Topics: Business Development and Growth, Client Acquisition and Management

6 Tips for Becoming a Lean MSP

Posted by Joshua Oakes on September 7, 2017

6 Tips for Becoming a Lean MSP

There are two main ways to improve your bottom line: increase your revenue or decrease your costs. For many managed services providers (MSPs) today, you’re busy dealing with tickets going up and head counts remaining flat, which makes it hard to find the time to develop new lines of business or aggressively expand your client base. Focusing on cost reduction is a great way to increase profits and address the issue of higher ticket counts, but where can you start? First, you need to adopt a lean philosophy. 

Lean philosophy was developed in manufacturing, but has been adapted to the service industry, and the principles that drive waste reduction in other lines of business can easily be applied to the MSP. Here are six tips that will help you create more value for clients with fewer resources and become a more lean organization.

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Topics: Business Development and Growth, Revenue Growth and Profitability, Navigate 2017, Service Delivery and Operational Efficiency

3 Ways MSPs Can Achieve Greater Growth and Profitability with Continuum [INFOGRAPHIC]

Posted by Lily Teplow on September 1, 2017

3 Ways MSPs Can Achieve Greater Growth and Profitability with Continuum [INFOGRAPHIC]

As technology continues to evolve and mature, so too do the challenges facing those in the IT industry. This is especially true for managed services providers (MSPs). Hiring and retaining technical talent is becoming increasingly difficult, putting many MSPs at a disadvantage to maintain a lean operation and maximize profits. What’s more, some MSPs are seeing decreased margins as a result of downward market trends. So, what can MSPs do to counteract these trends and avoid falling behind?

Fortunately, MSPs who partner with Continuum are able to overcome these challenges—among others—by leveraging our transformative IT management and service delivery platform. In the infographic below, we’ll take a deeper look at the three main ways MSPs can benefit from Continuum’s model and dive into the data behind how Continuum partners are achieving greater growth and profitability.

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Topics: Business Development and Growth, Revenue Growth and Profitability, Service Delivery and Operational Efficiency, Service Leadership Index

How to Increase Your MSP Sales Opportunities by Going for “No”

Posted by Paul O'Donnell on August 29, 2017

How to Increase Your MSP Sales Opportunities by Going for “No”

As a managed services provider (MSP), you’re always looking for ways to gain more leads and drive business growth. All your sales and marketing efforts may be directed towards getting that “yes” from your prospects and adding another number to your potential client tally, but what if I told you that you could have more success with going for the “no” instead.

Although this might sound like a fast track to sales failure, this strategy can help you better understand your prospects’ needs, get to the root of the problem, and increase your sales efficiency. So, whether you have a dedicated MSP sales team or are a one-man-band, here’s how you can increase your sales opportunities by going for the “no.”

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Topics: Business Development and Growth, Sales and Marketing, Client Acquisition and Management

Top 3 Takeaways from CompTIA ChannelCon 2017

Posted by Nate Teplow on August 25, 2017

Top 3 Takeaways from CompTIA ChannelCon 2017

It’s been almost a month since CompTIA ChannelCon 2017 wrapped up, and I finally found some time to sit down and digest all of the great content, ideas and meetings that came out of this year’s event. There’s so much going on in the IT industry and a lot for us all to be excited about, but we’re also faced with a number of challenges that we need to plan for and adapt to ensure the continued success of this industry.

To that note, I’ve summarized my top three takeaways from this year’s event that we should all keep in mind as we move forward together.

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Topics: Business Development and Growth, Industry News, CompTIA

RMM 101: Must-haves for Your IT Management Solution
MSP Guide to Managed Services SLAs  [white paper]
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