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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

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Featured Post

The Ultimate Guide to Success in Managed IT Services

What are the fundamentals to building a profitable managed IT services business? Keep reading to discover the four key ingredients for success.

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Homepage Housekeeping: Four Keys to Making a Strong First Impression | The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 22, 2018

The Weekly Byte Episode 44

Your website’s homepage is all about first impressions, and whether or not you can effectively encourage visitors to engage with content, learn more about your services and take that next step forward. In this episode of The Weekly Byte, we look at four homepage must-haves that can help you send the right message to prospects. Tune in now to learn more!

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Topics: The Weekly Byte, Sales and Marketing, Website Optimization and Design

Stock Photography Do’s and Don’ts for Your MSP Website: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on September 24, 2018

The Weekly Byte Episode 58

Your website needs to have the right blend of copy, visuals and interactive content in order to attract and convert visitors—and when used properly, stock photography can play an important role in the imagery you’re using on the web. In this episode of The Weekly Byte, we explore several do’s and don’ts when it comes to leveraging stock photos on your website!

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Topics: The Weekly Byte, Sales and Marketing, Website Optimization and Design

How to Create the Perfect Call-to-Action: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on September 10, 2018

How to Create the Perfect CTA

When it comes to website conversion, the right call-to-action (CTA) can be the difference between a highly successful landing page and one that isn’t worth its weight in pixels. But what makes a great CTA? And how can you go about optimizing your existing CTAs to increase click-through rates? Tune in to this episode of The Weekly Byte to find out!

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Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte

How to Add New Products and Services to Your Website: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 11, 2018

WB_106

As an MSP, it’s exciting to expand your portfolio, improve your service delivery and bring new products to your customersbut if you aren't effectively marketing those new offerings, you might struggle to get the traction and adoption you’re looking for. In this episode of The Weekly Byte, we explore how you can leverage your website as a powerful marketing tool when adding new products or services to your portfolio!

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Topics: The Weekly Byte, Sales and Marketing, Website Optimization and Design

3 Free Tools to Help Improve Your Google Ranking: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 16, 2018

Google plays an extremely important role in modern marketing tactics and best practices, and we’re all striving to get that coveted page 1 real estate to make sure users are finding our websites and engaging with content. Unfortunately, without an effective Search Engine Optimization (SEO) strategy, it can be difficult to improve your ranking and presence—and your website won’t be seen by nearly as many visitors.

In this episode of The Weekly Byte, we look at three free tools you can leverage to understand how your website stacks up on Google and other search engines—and what you can do to improve your ranking!

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Topics: The Weekly Byte, Inbound Marketing, Website Optimization and Design, Search Engine Optimization

5 Important Metrics to Measure Homepage Effectiveness: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 9, 2018

Five Important Metrics to Measure Homepage Effectiveness

Your homepage is the most important page on your website—it’s where you make a first impression, have a chance to introduce your business and provide an overview of your products and services. But how do you know if your homepage is actually providing driving results? In this episode of The Weekly Byte, we dive into five helpful metrics you can track to measure the effectiveness of your website’s homepage!

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Topics: The Weekly Byte, Inbound Marketing, Website Optimization and Design

MSP Homepage Housekeeping: 6 Must-Haves for Success

Posted by Mary McCoy on April 3, 2018

MSP Homepage Housekeeping: 6 Must-Haves for Success

In my more than four years working at Continuum, I’ve given hundreds of marketing consultations to our partners. These conversations typically center around sales and marketing best practices, yet one topic tends to come up time and time again: how to get the most ROI out of your website.

I’ve seen it all—what works, what doesn’t work, and what you can do to set yourself apart. Recently, I hosted a webinar session sharing my tips for success. You can listen to the full session here, or keep reading to discover what elements every MSP should have on their website.

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Topics: Sales and Marketing, Website Optimization and Design

How to Build High-Converting Landing Pages: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on January 29, 2018

How to Build High-Converting Landing Pages

Content creation is an essential component of any modern marketing strategy—but once you've created the content, you need to have effective landing pages to encourage website visitors to actually download it! In this episode of The Weekly Byte, we explore several landing page best practices designed to help you optimize conversion and generate more leads.

Tune in now to discover how the right combination of visuals, language, a strong call-to-action and other elements can help you increase conversion and generate high-quality leads using content!

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Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte, Business Development and Growth

6 Elements Every MSP Website Should Have: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on January 22, 2018

Six Elements Every MSP Website Should Have

Your website is arguably your most important marketing asset—it’s where you can make a first impression with prospects, offer information about your products and services, and convert visitors into leads. But what should your website include? What information is most important, and how should you organize your content? Explore six website must-haves in this episode of The Weekly Byte!

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Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte

5 Keys to Writing a Great Sales Email: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on January 15, 2018

Five Keys to a Great Sales Email

Email is one of the most important channels your sales reps have at their disposal—but what makes a great sales email? What combination of messaging and tone will increase your open rates and encourage prospects to pick up the phone? Tune in to this episode of The Weekly Byte to find out!

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Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte

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