Did you know that 50% of small- and medium-sized businesses (SMBs) have no backup or disaster recovery plan in place? With all the risks that come with severe data loss and extended downtime, it’s surprising that these people aren’t doing more to safeguard their business. If you have clients or prospects that may be hesitant to invest in a backup and disaster recovery (BDR) solution, use this chart to help make the sale!
SMBs should not have to experience downtime in order to appreciate the value of BDR. They need to implement a business continuity solution before downtime occurs, so that they can restore essential data quickly and painlessly, and resume normal business operations. This requirement of 24x7x365 uptime is not always apparent, however. So how can you effectively sell your BDR offering to SMBs in need of more convincing? Compelling data always helps make your case! To get you started on your presentation and help you close more deals, we’ve pulled some data from CloudEndure’s 2016 Disaster Recovery Survey.
See the chart below:
When presenting this chart in your next BDR sales proposal, use these talking points to convince clients and prospects of the value of your offering:
- Downtime can happen more often than you think. This chart shows that 57 percent of companies have experienced a downtime event within the past three months or earlier! With a reliable BDR solution in place, you can mitigate the damage when problems do arise. We work with you to ensure a quick recovery and optimal recovery point, all while troubleshooting issues and preventing them from occurring again.
- Not only does downtime happen more frequently than you think, it’s also one of the biggest IT expenses a business can face. (See this post for the financial risks of extended downtime – you can pair these charts in your presentation to really drive home the value of your BDR solution!)
- A well-known fact of modern business is that backups fail – and when they do, you are unable to access any file changes or data created after the last successful backup. That can be very problematic for your business, especially if you rely on critical data in your daily operations. Our BDR solution is backed by round-the-clock support. As such, we provide regular backups – verifying their viability through backup tests – as frequently as your business or organization demands. As a result, you can focus on growing your business without worrying if you’ll be able to access critical files, or if you’ll have data in its most recent form.
- Only 6 percent of businesses have never experienced a downtime event. As a business owner, you don’t necessarily have time to worry about when downtime will strike or the safety of your network – nor should you have to. That’s why we’re here to give you 24x7x365 support and complete peace of mind with a reliable BDR solution. Let our business continuity solution act as your safety net so that if you’re a part of the 94 percent who do experience downtime, you won’t have to worry about it having negative, long-term effects on your business.
Continuum Partners: In continuing our commitment to help you accelerate sales through ongoing marketing support, every week we will be uploading customizable Powerpoint templates with relevant charts and data that you can input into your own decks. And because it's white labeled, you'll be able to add your own logo and branding to stand out against the crowd! Just keep checking back on the 'Marketing' tab of the Partner Support Portal for files to download!
By Lily Teplow
By Brian Downey