Continuum's MSP Blog has over 3,500 subscribers, a number that will only continue to grow over time! But we need your help.
If you're interested in sharing your managed IT services expertise with our readers, we'd love to hear from you.
Please take some time to review this entire page -- it should answer any question you have about what kind of content we're looking for and how the submission process works.
What We Look for in Guest Posts:
Successful guest blog submissions are relevant, detailed, educational, actionable, high quality, unique and original posts created to help our readers scale and grow their managed IT services businesses. Let's examine these criteria further:
Your post should address and serve the needs of managed IT services providers. That doesn't mean your posts should ignore SMB market findings and client observations. Exactly the opposite – we love this content! They just must be framed in such a way that is valuable for other MSPs.
Here's an example of how we do this: How Managed Services Fulfills the IT Needs of SMBs [CHART]
While we are flexible with word length requirements, we typically request each post be 500 words at minimum. Other than that, posts should fall within the 750-1000 word range. If you believe your post needs to be longer to truly develop your argument, we'll be receptive. Ultimately, we don't want padded posts that are all fluff, no substance. Similarly, we require specificity rather than surface-level generalizations in each submission.
The purpose of the MSP Blog is to educate and assist, not sell. We recognize that many interested contributors market to other MSPs and players in the channel and are looking to grow awareness for their products and/or services. Is this you? If so, you may include promotional material and a link back to your website in your author bio or in a blurb at the end of the post, but please keep the content itself neutral. You can still express your company's value proposition in a helpful and educational way.
Here's an example of how one of our Navigate 2016 sponsors did this: Mobile Security Framework: The Mobile Device Management Foundation
Don't just tell our readers what they can or should do, explain how they can do it with action-oriented examples! All blog posts published on the MSP Blog should be applicable to MSPs. In the end, our content is worthless if they're not able to implement our suggestions and derive real business value. That's why we request that you include specific examples of actions MSPs can take after reading your post.
Reference this example when crafting your article and notice how the desired action carries over into the title: 7 Questions to Ask Prospects about Their Break/Fix Approach
We expect all submissions to be well-written and devoid of grammar, spelling and punctuation errors. Due to the volume of posts we publish and receive, we do not have the bandwidth to correct these mistakes. As such, we may send submissions back and require you to proofread and revise once more before reviewing again. Additionally, accepted guest blog posts demonstrate a clear tone and focus, appealing and logical flow and a concise idea that's fully developed. High-quality posts also leverage and properly attribute third party data and statistics to strengthen their arguments when appropriate.
Before pitching an idea or blog post, please verify that we have not already covered the topic. Our readers should be able to learn something new from each post that is published. Along these same lines, your content should stand out against basic-level articles that can be found all over the Web. The more unique and targeted to our audience, the better!
For an example, check out our treatment of the Pokémon GO craze everyone and their mother was talking about: Pokémon GO and What It Means for MSPs
Lastly, in submitting your guest blog post, you agree that it is original content that has neither been nor will ever be published elsewhere, including on your own website or blog. Unfortunately, Google hates duplicate content. We don't make the rules! You are, however, encouraged to link to and share your guest post across sales and marketing channels.
What We Blog about:
Post topics may include (but are not limited to): latest security threats and breaches, compliance regulations, backup and disaster recovery (BDR), proactive monitoring and management, help desk services, mobile device management (MDM), Bring-Your-Own-Device (BYOD) and the Internet of Things (IoT), sales and marketing, pricing and packaging, hiring and retaining IT talent, business and financial planning, service level agreements (SLAs), quarterly business reviews (QBRs), client satisfaction, trends and statistics in information technology, mergers and acquisitions and more!
In terms of blog post types, variety is the spice of life! Here are some examples that have worked well for us in the past:
- Coverage of timely news stories
- How-to tutorials
- Podcast episodes
- Infographics and SlideShares
- Q&A interviews
- Roundups of tools
- Event takeaways
- First person accounts of business wins and losses
What We Won't Accept:
There are some things we simply can't accept:
- Anything that violates G.U.M. standards and requires too much rework.
- Anything that's been covered on our blog before. Please do a search of our site before submitting your articles.
- Anything that may be construed as a link-building scheme.
- Anything that's too promotional for your company or organization.
- Anything that's offensive or inaccurate.
- Anything that's overly critical of individuals or companies – this is not a site to air grievances.
How to Submit Your Post:
Please email blog [at] continuum [dot] com with the following:
- Your completed post as a Word Doc.
- Image files (with attribution) in a separate folder. Note: You must own the rights to the photo. We reserve the right to make any adjustments to the photo, including but not limited to sizing, cropping, and other edits. If you do not provide an image, we will select our own image.
- Short author bio and headshot including a maximum of one anchor text link to your own website.
- Links to all your social media sites.
If your article meets editorial standards and aligns with our content strategy, we will respond to let you know your article will be published. That process may take up to 2 weeks.
- Submissions must meet the Continuum's quality standards in order to get published.
- Continuum reserves the right to edit, partially or completely, every submission, and update it in the future for accuracy and comprehensiveness.
- Continuum reserves the right to include calls-to-action to Continuum content, including but not limited to email newsletters, eBooks, and other downloadable content.
- Submission does not guarantee publication.